A rich, hand-tied bouquet of colourful flowers fills the frame against a clean white background, every stem carefully placed in a rounded, abundant design that feels at home in White City's lively mix of homes and studios. At its core, sunny yellow tones dominate: velvety yellow roses with tightly curled centres, full-headed chrysanthemums, and smaller daisy-like blossoms combine to create a warm, radiant focal point akin to the late afternoon glow reflecting off nearby apartment balconies. Bright orange gerbera daisies, with their wide, layered petals and deeper centres, punctuate the yellow with energetic flashes of colour, giving the bouquet a vibrant, celebratory mood suited to birthdays, promotions, or new-home deliveries near Wood Lane. Cool notes of deep purple lisianthus weave gracefully between the warmer hues, their ruffled petals adding softness and elegance, while a few pale lavender and white lisianthus buds suggest blooms just beginning to open. Lime-green button chrysanthemums form compact, spherical cushions of colour, offering a modern twist and invigorating contrast that keeps the arrangement from feeling heavy. Tucked among the petals, glossy red hypericum berries cluster like tiny ornaments, introducing an extra dimension of texture and a touch of festivity. The bouquet is supported by a lush collar of dark green foliage and animated by tall, fine blades of ornamental grass that arc upward, giving the impression of gentle movement, as if stirred by a breeze passing through the nearby open spaces and walkways. The neatly gathered stems at the base reveal a freshly prepared bouquet, ideal for same-day delivery throughout White City when you want to send something that looks as cheerful and dynamic as the neighbourhood itself.
TROPICAL SENSATION
£59.00
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A lush, expertly composed bouquet fills the frame, arranged with the tactile confidence of a neighbourhood florist familiar with White City's seasonal rhythms. The composition is led by expansive, soft pink garden roses whose ruffled faces open like layered clouds; their velvety texture is contrasted by deeper plum and burgundy hellebores that add sculpted shadow and drama. Interlaced throughout are striped pale purple-and-white sweet peas that suggest a delicate perfume, and clusters of peach-coral ranunculus that bring warmth and a vintage charm. Small creamy-white accent blooms sit like candlelight among the petals, while abundant green foliage-long, trailing tendrils and broader matte leaves-gives the bouquet a wild, garden-style fullness. A pair of hands, visible at the base and gently holding the neatly trimmed stems, anchors the image and lends a human, artisanal touch. Overlaid across the centre is a neat white square frame carrying the text "Florist Choice" in flowing script and the large price marker "?100" beneath, clearly signalling a florist-selected option. The light is soft and natural, catching the subtle sheen of each petal and emphasizing the bouquet's layered depth. As a floral gesture, this arrangement reads as thoughtful and refined-ideal for an anniversary, a wedding party gift, or as a luxurious surprise following a visit to Shepherd's Bush Market or a quick coffee near the BBC Television Centre-available for local delivery across White City and surrounding streets.
FLORIST CHOICE £100
£100.00
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Sun-warmed and richly hued, this hand-gathered rose bouquet reads like a memory of spring captured in a rounded, abundant shape. Set against a clean white background, the arrangement balances large, luminous hybrid tea roses with clusters of smaller spray roses and tight, promising buds to create both drama and intimacy. Cheerful yellow roses lift the composition, while a spectrum of pinks - from pale blush and soft pastel to vivid magenta and playful bi-colour pink-and-white edges - weaves through the display with graceful rhythm. Deep burgundy and crimson accents, arranged in small spray bunches, anchor the colour story and add a hint of evening romance. Creamy white blooms peek through as quiet punctuation, and glossy dark-green foliage, likely salal or ruscus, frames every blossom with a woodland freshness that makes the petals appear almost luminous. The texture alternates between silky open petals and the firmer, waxy shine of the leaves; the fragrance suggested is clean and slightly citrusy, a bright top note over the classic rose sweetness. The stems are neatly bound and finished with a wide red satin ribbon tied into a full bow whose tails cascade down, and a discreet white gift tag reading "Happy Holidays" is tucked into the knot, making the piece feel instantly gift-ready. Imagined for celebratory moments across White City and nearby neighbourhoods like Latimer Road and Wormwood Scrubs, the bouquet conveys warmth, affection and an assured floral craftsmanship.
CRAZY IN LOVE
£69.00
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This resplendent bouquet, lovingly arranged by florists in White City, weaves together a medley of lush blooms and sophisticated colours, drawing inspiration from the lively spirit of Shepherd's Bush Market and the leafy calm of Hammersmith Park. The heart of the design lies in billowing hydrangeas shaded in blues, teals, and regal purples, their textured petals providing a soft, generous canvas. Amidst these, roses in soft lilac and creamy white unfurl gracefully, exuding both timeless romance and gentle confidence. White ranunculus blooms present ruffled, multi-layered petals that add tactile richness and serenity. Upright stems of pale yellow eustoma interlace throughout, offering slender form and bright, subtle highlights. Smaller, vivacious splashes of fuchsia filler flowers and airy pink astilbe delicately border the bouquet, complementing the larger blossoms with a touch of wild charm. Intricate light green and white lacy flowers, possibly Queen Anne's Lace, introduce intricate detail amidst the mass of petals, while deep green foliage lends structure and depth, ensuring every detail shines. The bouquet is skillfully bound at the base with a lustrous royal purple satin ribbon, harmonising all hues and hinting at quiet opulence. Perfectly suited for occasions of love, admiration, or joyous celebration, this arrangement mirrors the artistry and care distinctive of White City's local floral scene, delivering beauty and emotion into homes across W12.
TIMELESS VICTORIAN
£57.00
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In a clear white setting that accentuates every shade and texture, this hand-tied bouquet presents an intimate chorus of roses and deep green foliage. Large, classic roses in pale blush and creamy white form the heart of the arrangement, their soft, ruffled petals open like small lanterns. Scattered among them are electric fuchsia roses that lift the palette with joyful intensity and a few lavender roses that introduce a cool, poetic note. Tiny spray roses-mostly creamy white with a whisper of pale yellow-are tucked closely to create intricate layers and delicate contrast against the larger blossoms. Shiny, elongated leaves of ruscus or salal weave through the bouquet, their dark green tones grounding the composition and giving it a fresh, garden-picked appearance. The stems are gathered firmly and finished with a wide, light pink satin ribbon tied into a neat, reflective bow; the ribbon's lustre and the clipped stem ends suggest professional finishing and care. Soft lighting reveals the velvety texture of petals and the glossy resilience of foliage, while the imagined scent is a gentle, rosy warmth with a hint of green. As a florist I think of this arrangement as one that speaks quietly of affection and celebration-an elegant choice for Valentine's greetings, a thoughtful birthday offering, or a tender anniversary gift. It's the kind of bouquet prepared with attention to freshness and balance, suitable for delivery around White City, Wood Lane, or to brighten a home near Westfield White City.
GLAMOUR
£67.00
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From the heart of White City, this Florist Choice bouquet captures a contemporary romance in a lush, hand-tied form. The color story remains refined and soft: blush pinks and ivory with creamy peaches, enlivened by touches of dusty rose and a deeper burgundy to anchor the design. Several large garden roses stand proud with open, velvety petals, complemented by ruffled ranunculus and peony-like blooms that add texture and movement. White chrysanthemums punctuate the arrangement, while delicate gypsophila provides airy specks of light throughout the stems. The stems mingle with dusty-green eucalyptus and other silvery-green foliage for a modern, bohemian elegance. A crisp white square overlay sits over the blooms, announcing Florist in an elegant script and CHOICE beneath in clean sans-serif, followed by the bold '?150' price. The overall effect is polished yet relaxed, suitable for weddings, anniversaries, or a thoughtful gift. The background stays softly blurred, suggesting a studio or sunlit room in White City where freshness and scent are imagined as part of the experience. This bouquet is available for delivery across White City, with potential same-day service through Flower Delivery White City, signaling reliability, artistry, and a personal touch that reflects the neighbourhood markets, parks, and celebrations this area cherishes.
FLORIST CHOICE £150
£150.00
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A generously full bouquet of freshly cut roses fills the centre of the image, set against a spotless white backdrop that makes every detail of the arrangement stand out, much like vibrant street art brightens the corners around White City station. The roses are arranged into a smooth, rounded dome, packed closely to create the impression of overflowing abundance. Deep crimson and ruby red blooms weave through bright golden yellows, soft blush and pastel pinks, vivid fuchsia roses, creamy ivory whites, and warm oranges, the colours interspersed freely to form a harmonious blend. Some flowers are fully open, revealing layers of gently curling petals, while others remain in tighter buds, adding variety and suggesting days of beauty still to come. Dark green leaves appear between the blooms, lending a fresh, natural contrast that hints at a bouquet expertly prepared by a local florist who understands both texture and colour balance. The long, sturdy stems are gathered beneath the blooms and tied with a green and white check ribbon, giving the bouquet a hand-crafted, thoughtful feel that would suit any home, whether overlooking the television studios or tucked away on a quiet side street off Wood Lane. The lighting is bright and even, without dramatic shadows, capturing the true tones of each petal and making the arrangement feel modern yet timeless. This rose bouquet evokes joy, affection, and celebration, perfect for delivering a message of love, congratulations, or friendship throughout White City, from birthday surprises to romantic gestures and heartfelt thank-yous.
WAIKIKI SUNSET
£69.00
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This image shows a sumptuous floral creation arranged in a round black hat box, photographed cleanly against a pure white backdrop that highlights every nuance of colour. The box itself is smooth and cylindrical, its base subtly accented by a slim ring of red trim, reminiscent of a designer detail you might spot in the window displays around nearby Westfield London. Overflowing from the container is a densely packed dome of roses that seems to spill outward with abundance. Deep crimson and rich ruby-red roses stand out first, their velvety petals tight and luxurious, speaking of devotion and romantic intent. Interspersed among them are roses in gentler tones: powdery blush pinks, vivid fuchsia, warm coral and soft peach, which together create a beautifully balanced warmth. Creamy white blooms lighten the overall effect, while graceful lavender and light purple roses weave in cooler notes, adding a hint of modern elegance to the classic palette. The roses are at different stages of bloom, from tightly furled buds to fully open, ruffled heads, lending depth, movement, and a tactile quality you can almost feel. Here and there, slender green leaves-likely eucalyptus or similar foliage-thread through the design, offering a fresh contrast against the opulent sea of petals. The even, bright lighting casts no harsh shadows, giving the arrangement a polished, editorial look. It feels like a statement bouquet chosen for a milestone-perhaps an anniversary dinner in a White City apartment, a significant birthday, or a joyful reunion-delivered by local florists who understand how to turn a simple gesture into an unforgettable floral moment.
SWEET LOVE
£97.00
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From a top-down perspective on a stark white backdrop, this rich, textured bouquet evokes an autumn stroll collected into a circular, hand-tied study of colour and touch. The design is dominated by large, fully opened roses in warm peach and coral-orange hues whose petals graduate outward into deeper coral and rusty-red edges, creating a painterly movement across the surface. Interspersed among the roses are glossy clusters of Hypericum berries-vivid lime-green or soft cream-whose round, pocketed shapes punctuate the composition and add a playful, tactile contrast to the soft petals. Pockets of green trick dianthus sit like miniature moss cushions, their compact, fuzzy forms contributing surprising texture that invites touch. Strategic sprigs of deep burgundy, almost leathery leaves reminiscent of early-fallen maple, anchor the palette and bring an earthy, rustic note. Underlying foliage of fresh greens, some broad and shiny, some narrow and matte, provides a lush base that supports the flowers and softens the bouquet's edges. The soft, even light highlights the velvety surfaces and the gentle sheen on the berries, while mild shadows between layers give the arrangement depth. Skilled floristry is evident in the density and balance-each element placed to read clearly from above-so it sits beautifully as a centrepiece for a West London dining table or a warming gift for a neighbour near Wood Lane. The bouquet communicates warmth, gratitude and tasteful abundance without ostentation.
PUMPKIN PIE
£64.50
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Radiating with passion and sophistication, this abundant hat box of deep red roses promises an arresting centerpiece in any White City home. Each rose is meticulously chosen for its velvety, rich hue and distinctive form, the petals swirling into intricate textures and contrasting lines that play with the light. The domed arrangement, dense and harmonious, speaks to the expert hand of a seasoned florist, reminiscent of the creative vibrancy found around Television Centre and the local art scene. Wrapped elegantly around the box is a shimmering red ribbon, its bow perfectly tied and accented by a sparkling crystal or diamond-inspired brooch at the centre-a finishing flourish suggestive of milestone celebrations and cherished moments. Against the sharp white background, the flowers' crimson tones become all the more arresting, their allure heightened by the imagined fragrance of freshly opened blooms. Whether destined for a romantic rendezvous near Westfield or a special anniversary dinner in White City, this floral masterpiece offers both visual splendour and tangible sentiment. Every element, from the structured bouquet to the lustrous accents, embodies the luxury and emotion expected from Flower Delivery White City, promising unforgettable memories delivered with local expertise.
SOMETHING SPECIAL
£250.00
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I describe this bouquet as the kind of arrangement I would walk to deliver on a cool afternoon in White City: intimate, considered and textural. Dominating the composition is a deep burgundy dahlia-luxurious and velvety-whose tight, layered petals form a dramatic focal point. Surrounding it, generous garden roses in soft peach, creamy ivory and apricot unfurl with a gentle, old-world romance, their ruffled faces catching light and giving the bouquet a warm, lived-in glow. Sea holly or eryngium provides cool, silvery-blue spikes that contrast beautifully with the rounded roses, while small clusters of pale green or off-white hypericum berries add glossy, delicate accents. Varied eucalyptus and lush greenery thread through the arrangement, some leaves frosted in a silvery-green, others deeper and glossy, creating soft movement and a natural, wild-meadow silhouette. Across the centre of the image is a clean white square frame with softly rounded corners; inside, flowing script spells "Florist" above a neat uppercase "CHOICE," and the price "£60" is displayed below in bold sans-serif-clear and readable against the darker blooms. The light is soft and directional, emphasizing petal texture and the tactile contrast between velvety dahlia, ruffled roses and prickly thistles. As a White City florist I imagine this arrangement finding its way to a Westfield celebration, a quiet Shepherd's Bush dinner, or for same-day delivery from Flower Delivery White City to celebrate a thoughtful milestone with handcrafted elegance.
FLORIST CHOICE £60
£60.00
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ALL OF ME
£100.00
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A lush, dome-shaped floral arrangement glows with soothing greens, bright yellows, and clean whites, displayed in a clear, square glass vase set against a seamless white background. Central to the design are radiant yellow roses, some at full, velvety bloom and others held in elegant bud, which introduce warmth and a sense of quiet celebration. Interspersed are dainty yellow spray roses, their multiple small blossoms building texture and depth, like clusters of sunlight peeking through clouds over White City's skyline. Nestled among them, white pompom chrysanthemums offer dense, rounded forms with tightly layered petals, adding a plush, cushion-like structure that calms the brighter tones. Lime green button chrysanthemums provide a fresh jolt of colour with their compact, spherical shapes, while larger, softly ruffled pale green blooms-resembling green carnations or decorative chrysanthemums-add volume and a gentle frilled edge. The arrangement is richly filled with foliage: broad variegated leaves edged in pale cream contrast with slim, darker stems and delicate sprigs of greener filler, giving the bouquet a layered, natural look. Tiny, star-like white filler flowers are scattered throughout, lightening the overall effect and adding subtle detail, almost like distant lights along the paths of nearby Shepherd's Bush Green at dusk. The low glass vase is wrapped mid-section with a rustic, tactile band that looks like woven jute or bark, finished with a bright lime green ribbon that mirrors the vivid blooms above. This fresh, contemporary piece would sit beautifully on a coffee table in a White City apartment or brighten an office near Westfield, ideal for same-day delivery when you want to send comfort, congratulations, or a gentle reminder of springtime renewal.
FRESH BLOSSOM
£64.50
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This richly textured, densely packed bouquet sits against a clean white plane, its colours and forms described with the care of a local White City florist. Tall yellow Asiatic lilies give the arrangement vertical drama-some petals fully unfurled, freckled at their throats and releasing a soft floral perfume, others long and tapered as buds pointing skyward. Nestled amid that luminous yellow are pale lavender-purple roses, their satin petals curling inward in a classic, romantic spiral that cools and calms the overall warmth. Bright, orange Gerbera daisies appear like cheerful suns, their flat rays and darker centres drawing immediate attention, while chartreuse green button chrysanthemums build plush volume and a textured foundation. Here and there, compact, spiky orange and golden yellow sphere blooms (reminiscent of Craspedia or similar accents) add spirited, tactile highlights, and several indigo-blue sea thistles (Eryngium) with their sharply defined bracts lend a crisp, contemporary edge along the lower and side margins. Varied foliage-broad lily leaves and glossy filler greens-wraps the stems and creates layered depth, making the bouquet read as abundant and freshly gathered rather than fussy. The whole piece is lit gently, catching dew-like highlights on petals and leaves and revealing the bouquet's carefully considered silhouettes. Prepared by experienced hands at Flower Delivery White City, this arrangement feels versatile: joyful enough for congratulations or birthdays, consoling for sympathy, and elegant enough to serve as a table centre in a White City flat near Westfield London. It communicates warmth, optimism, and thoughtful craftsmanship in every textured petal and stem.
TROPIC GETAWAY
£64.00
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Bathed in clean daylight against a brilliant white background, this hand-tied bouquet feels like a small sunbeam held in the hands. The design is densely packed and perfectly rounded: bold orange and golden-yellow roses form a warm, glowing core, their velvety petals spiralling toward the centre and releasing a soft, heady rose scent. Intermingled are coral and peach carnations with ruffled, multi-layered petals that add plush body and a tactile contrast to the smoother rose faces. Peachy gerbera daisies peek out with wide, radiating petals and greenish-yellow centres that bring a playful brightness, while clusters of tiny white filler flowers-suggestive of freesia or delicate spray blooms-lend crisp highlights that lift the palette. Wispy, pale-green filler like astrantia provides a light, lacey texture and depth between the larger blooms, and rounded eucalyptus leaves in muted grey-green weave through the bouquet, giving it a cool, herbal counterpoint to the warm florals. The stems are gathered and tied at the base in a classic florist's hand-tie, the finish neat and ready for vase arrangement. I imagine this bouquet travelling from a local shop to a neighbour in White City or a friend on Latimer Road, offered as a cheerful birthday gift or a thoughtful table accent. The overall feeling is joyful and intimate-sunny yet sophisticated-an arrangement that invites both sight and scent.
BRIGHT KISS
£55.00
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This photograph captures a lush, rounded bouquet against a bright white background, making every nuance of colour and texture stand out as clearly as if it were resting on a shop counter in White City. At its heart are full-bloom cream and ivory roses, their petals layered in soft, intricate spirals that radiate calm sophistication. Surrounding them, clusters of smaller pink spray roses add a romantic, storybook charm, with a mix of tight buds and half-open flowers implying gentle movement and the passage of time. A few striking pink gerbera daisies break through the pastel tones with their bold, daisy-shaped heads and dark central disks, bringing playful energy and a contemporary feel. Light pink carnations, generously ruffled, build plush volume, giving the bouquet a cosy, embracing quality that might comfort someone recovering at home near Hammersmith Hospital. Slender white alstroemeria blooms weave through the larger flowers, their delicately speckled and striped petals adding understated intricacy and a sense of craftsmanship. Fine stems of white gypsophila act as a soft mist around the focal blooms, filling gaps with tiny, cloud-like florets that keep the design feeling light and airy rather than heavy. Fresh green foliage peeks through from different angles, creating depth, contrast, and a reassuring sense of natural growth. At the base, the visible stems are neatly tied, revealing a hand-tied construction by an experienced florist, ready for delivery. The bouquet's overall effect is one of warmth, romance, and gentle optimism-ideal for anniversaries, congratulations, or a thoughtful surprise delivered to an apartment near White City tube or a home overlooking the nearby parks and urban gardens.
AMALFI LOVE
£59.00
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This image features a lush, mixed-colour bouquet that seems perfectly at home in a modern White City flat overlooking the railway lines or the studios nearby. The arrangement is presented in a clear, rectangular glass vase, its straight edges and transparent sides allowing the green stems to be seen. Around the base of the vase, a light green and white gingham ribbon forms a tidy band, adding a touch of relaxed charm, like a nod to weekend picnics in nearby Hammersmith Park. Rising from the vase is a generous, rounded cluster of flowers in deep reds, brilliant oranges, clean whites, and vibrant greens. Several deep crimson roses, their velvety petals densely layered, serve as a romantic focal point. Around them, red and red-orange carnations with ruffled, soft-edged petals fill the spaces, introducing texture and a sense of fullness. Bright orange gerbera daisies, each with a bold dark centre and a flat ring of radiating petals, punctuate the bouquet with bursts of sunshine and joy. Tall white oriental lilies stretch above the other blooms, some blossoms fully open and star-shaped with faint pink stripes and visible stamens, others still closed, adding a dynamic sense of growth and unfolding beauty. Clusters of lime-green button chrysanthemums are nestled among the larger flowers, their tight, rounded forms bringing a fresh, contemporary look and an extra spark of colour. The flowers are backed and framed by glossy deep green leaves and airier sprigs of silver-green eucalyptus, which give the design structure and a natural, slightly untamed elegance. In the bottom right corner, an orange circular badge partially overlaps the vase, with the words "VASE INCLUDED" printed in bold white capital letters, clearly indicating this is a complete, ready-to-display floral arrangement. The overall impression is bright, uplifting, and expertly crafted, ideal for marking celebrations or sending warm wishes across White City and the surrounding West London neighbourhoods.
IMPERIAL TOPAZ
£60.00
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Set against a clean, white backdrop, this bouquet appears almost to glow, its pinks and purples echoing the soft, romantic side of city life in White City. At the centre, generous domes of pastel pink hydrangea command attention, each composed of dozens of small, scalloped petals clustered together to create a plush, cloud-like effect. Nestled between these hydrangeas are light pink roses in different stages of bloom: some tight and round, promising to open, others fully unfurled to reveal the classic spiral heart and velvety texture that give roses their enduring charm. Rising gracefully from the arrangement, slender stems of lilac and lavender-toned bellflowers add height and movement, their nodding, bell-shaped blooms introducing a cool note that balances the warmth of the pinks. Throughout the bouquet, tiny clusters of deeper fuchsia and dark pink filler flowers, similar to waxflower or phlox, provide sparks of intensity and a delicate, almost lace-like texture. Fresh greenery, in the form of glossy leaves and new buds, threads through the composition, giving it a sense of freshness, as if it has just been gathered from a hidden garden off Wood Lane and tied by an experienced florist at Flower Delivery White City. At the base, the stems are neatly aligned and bound, highlighting the bouquet's hand-tied construction and readiness for a favourite vase in a flat or townhouse nearby. The atmosphere is one of gentle celebration and heartfelt sentiment, making this arrangement ideal for sending love, congratulations, or comforting wishes across White City and the surrounding neighbourhoods.
PINK CASHMERE
£59.00
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The bouquet exudes the fresh, contemporary spirit of White City, laid out against an immaculate white background that lets every colour tell its own story. Delicately unfurled lavender roses, their petals soft and full of promise, form the gentle center of this composition. Surrounding them are bold, fuchsia Gerbera daisies-their wide faces and deep eyes instantly uplifting. Deep magenta chrysanthemum blooms add a sense of plushness and texture, reminiscent of the intricate flowerbeds at nearby Hammersmith Park. Wisps of snowy baby's breath drift throughout, providing light contrast and breathing a sense of airy freedom into the bold palette. Framing the scene are glossy, saturated green leaves that ground the bouquet and nod to White City's pockets of green. The clear vase, featuring a tactile crackled finish, carries rustic charm and urban sophistication, tied with a humble raffia bow and finished with a bright white tag ready for a personal note. Each element in the design speaks to a neighbourhood marked by creativity and inclusivity, making this bouquet a meaningful choice for same-day delivery-a warm, fragrant gesture to brighten a home, mark a birthday, or share a message of care within White City's vibrant community.
DAY BRIGHTENER
£55.00
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This Easter hatbox floral arrangement looks like a little festival of spring, presented against a clean white background that lets every tone and texture stand out with clarity, much like a colourful market stall near White City station. The bouquet has a rounded, dome-like silhouette, tightly composed so that flowers and foliage blend into a harmonious whole. Dominating the front is a generous light pink Gerbera daisy, its petals fine and uniform as they radiate from a soft green centre, almost like a pastel sun. Around it, clusters of bright yellow chrysanthemums provide an uplifting ring of colour, their cheerful, daisy-like heads suggesting warm light pouring over nearby Hammersmith Park. Coral-orange carnations tuck into the design, their softly frilled petals adding depth and a nostalgic warmth, while rich violet-purple lisianthus blooms are peppered throughout, offering a sophisticated touch and deeper contrast that makes the lighter shades seem to glow. The greenery is thoughtfully placed, with smooth, deep-green leaves and some variegated foliage edged with pale cream, giving structure and a gently layered look that feels not unlike a small city garden in full bloom. Everything rests in a cylindrical pastel yellow hatbox, leaning faintly towards lime green, decorated with small, scattered Easter egg designs in pastel blue, pink, and white, some accented with delicate stripes or dots that provide a whimsical seasonal detail. This container adds a playful charm, perfectly suited to a cheerful get-well gift delivered around the BBC Television Centre or as a surprise Easter present for someone living near Wood Lane. The overall impression is light-hearted yet elegant, evoking the optimism and new beginnings that come with spring in White City.
SORRENTO SUNRISE
£67.00
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Taken from just above, this luminous autumn arrangement reads like a small, seasonal landscape-vivid orange Asiatic lilies open wide at its heart, their trumpet profiles and stamens sharply defined by clean, bright lighting on a white backdrop. Surrounding these are cheerful Gerbera daisies in a sunburst of orange alongside deeper burgundy-red gerberas whose rounded ray petals add rhythm and folk-like charm. Interspersed are many closed and half-open lily buds in shades of pale orange and fresh green, lending a promise of more blooms to come and creating layered depth. Creamy white lisianthus or mini roselets provide soft, ruffled relief against the stronger hues, while clusters of purple-lavender Astrantia deliver delicate, starry texture and a subtle vintage note. Autumnal character is emphasised by generous, lobed leaves in rich reddish-brown and maroon, reminiscent of oak or fallen maple, artfully positioned to echo the season and frame the flowers; bright green foliage and slender stems thread through the arrangement to keep it feeling alive and fresh. The bouquet is tightly packed and impeccably balanced-there's a tactile sense of velvet petals, crisp leaf edges, and the faint, herbaceous scent of a late-season garden. As a florist familiar with White City and nearby Shepherd's Bush markets, I picture this work gracing a low table or Thanksgiving spread, a warm, generous presence that reads equal parts celebration and comfort, bringing the outdoors in.
NATURE'S PALETTE
£74.50
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A lush bouquet of hydrangeas is shown in close detail, floating against a clean white background that allows the colours and textures to take centre stage. In the middle, a large, creamy white hydrangea bloom forms a soft, cloud-like core, its small florets layered densely so that the surface appears plush and billowing. Surrounding this central flower are several generous heads of pastel blue hydrangeas, their sky-blue tones subtly varied, reminiscent of the changing light over White City's open spaces and the gentle reflections on nearby glass buildings. Between the blue and white blooms, clusters of lime-green hydrangeas add a vivid, garden-fresh accent, capturing the look of new growth after rain in Hammersmith Park. The palette of white, blue, and green feels cool and tranquil, perfect for conveying peace and quiet joy. Interlaced among the flowers is a rich selection of greenery: rounded, silvery eucalyptus leaves soften the edges of the design and introduce a slightly misty, muted tone, while deeper, more lustrous green foliage with varied shapes tucks between the hydrangea heads, giving the bouquet depth and volume like a well-kept city garden. At the bottom, the natural stems are visible, carefully gathered and tied to form a neat hand-tied bundle, ready for a clear glass vase on a White City kitchen table or office desk. Soft, even lighting highlights the ruffled petal edges and subtle shadows between the blooms, enhancing the sense of texture without overpowering the arrangement. The bouquet suggests thoughtful gifting and understated elegance, suitable for same-day delivery to mark anniversaries, new jobs, or simple "thinking of you" moments around W12.
MOONLIGHT PATH
£60.00
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Set against a clean white background, this bouquet feels like a burst of soft colour and texture, the kind of hand-tied arrangement that would look at home in a modern apartment overlooking White City's evolving skyline. At its heart, full garden roses in blush pink and muted dusty mauve unfurl elegantly, each layered petal catching the light and creating a romantic, almost cinematic focal point. Surrounding these roses, plentiful carnations add ruffled volume; their petals are delicately frayed at the edges, with creamy centres that deepen towards vibrant fuchsia and plum, giving the bouquet a painterly depth. Punctuating the gentle pinks are dramatic touches of indigo and royal blue, including tightly wrapped, tulip-like blooms and a prominent open anemone with a dark centre set near the lower front, which provides a striking visual anchor. Slender stems of pale lilac and lavender stock rise through the design, their tiny blossoms clustered along the stems, bringing a sense of height, airiness, and a hint of sweet fragrance, much like the soft scent that greets you walking into a local florist near Wood Lane. The entire arrangement is cradled in lush greenery: deep green leaves contrast with softly rounded eucalyptus in silvery tones that fan outward, creating a gentle, flowing outline. At the base, the bound stems are visible and neatly tied, emphasising that this is a fresh hand-crafted bouquet, poised for delivery to homes, offices, and studios across White City. The mood is calming yet joyful, making it perfect for thoughtful birthdays, new home celebrations, or to send a message of care and support.
NOBLE BEAUTY
£67.00
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An elegant, pastel pink hatbox brimming with fresh flowers stands centred against a pure white background, its colours and textures appearing crisp and luminous. The cylindrical box is finished in a smooth, matte blush tone, understated yet decidedly stylish. Around its middle, a fine coral-red satin ribbon has been wrapped and tied into a neat bow at the front, the soft sheen of the fabric catching the light. From the bow, a small rectangular cream gift tag hangs, decorated with green handwritten-style text and a discreet web address, the kind of touch you might notice when receiving a surprise delivery in a flat overlooking White City station or a townhouse near Wood Lane. From the top of the hatbox, a rounded dome of blossoms spills upward. At the heart is a show-stopping rose, fully open and bi-colour, its pale pink outer petals swirling into deeper, more romantic pink toward the centre. Surrounding it are white daisy-like chrysanthemums, each bloom tidy and symmetrical, with a vivid green centre that adds a lively, almost zesty contrast. Threaded among these are graceful white alstroemeria, their trumpet-shaped petals slightly flared and delicately speckled inside, giving the arrangement a touch of elegance. Smaller deep pink flowers, likely spray roses or lisianthus, are sprinkled throughout, adding depth and warmth, like little bursts of colour echoing the energy of nearby Westfield London. The composition is completed with a generous collar of greenery: cool-toned eucalyptus leaves, darker green foliage, and slender stems tipped with tiny buds that lend movement and a natural, just-arranged feel. The result is a refined hatbox bouquet that feels well-suited to birthdays, anniversaries, or a heartfelt "thinking of you," ready to brighten a living room, office, or hotel room anywhere around White City.
CAPRI CALYPSO
£65.00
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As I bring together these flowers in our White City studio, I am captivated by the luminous conversation between the pale pink gerberas and softly blooming roses. Their blush and rose-petal hues blend like washes of watercolour in early morning light, while the sharp accents of deep purple statice add a spirited touch, recalling the vivid artistic scene around Television Centre. Crisp green foliage grounds the bouquet, cool and fresh as the breeze sweeping over the lawns of Hammersmith Park, supporting the airy whirl of blooms above. Displayed in a simple glass vase, the colours seem almost to shimmer, sharing the hopeful energy of White City's community. Whether intended as a cheerful gesture for someone recovering, a chic accent for a new apartment along Wood Lane, or a thoughtful birthday surprise, this carefully composed bouquet radiates optimism. Every detail reveals the hands of a White City florist who treasures both local roots and the joy flowers bring to every day.
PINK DAZE
£49.00
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A bright, uplifting bouquet dominated by sunflowers and creamy white blooms is photographed against an uncluttered white background, allowing its sunny personality to shine. At the heart of the arrangement, three striking sunflowers open widely, their golden petals radiating outward from rich, dark brown centres that are densely packed with seeds, adding a tactile, almost velvety texture. Nestled between and around these bold faces are several white roses, their petals smooth and plush, coiling into elegant spirals that soften the rustic character of the sunflowers with a touch of classic romance. Threaded delicately through the bouquet, small white daisy-like flowers-similar to chamomile or feverfew-bring a playful, wildflower charm, each tiny yellow centre picking up the warm tones from the larger blooms and helping to tie the palette together. Surrounding and supporting this mix is a generous halo of fine, feathery chartreuse-green foliage, reminiscent of solidago, which gives the bouquet an airy silhouette and a fresh, garden-picked aesthetic, as though gathered just beyond the busy streets of White City and Shepherd's Bush. The stems are left visible, their natural green hues aligned neatly and tied at the base with a bright lime-green ribbon, simple and unfussy, allowing the flowers to remain the focus while still lending a polished finish. The bouquet overall has a rounded, full shape with gentle variation in height, letting individual flowers stand proud without overwhelming each other. It radiates optimism and friendly warmth, a perfect arrangement for celebrating a new flat near Westfield, sending congratulations, or lifting the mood of any room with a little local floral sunshine delivered across White City.
JOYFUL SUNRISE
£69.00
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An elegant, museum-like study of white lilies arranged by hand in a transparent glass vase against a pure white background, this bouquet is a deliberate exercise in purity and texture. Each lily displays several broad, overlapping petals that curve outward with a satin-like sheen; many blooms reveal a pale cream to soft yellow-green at their throats, which warms the otherwise brilliant white and gives each flower a subtle inner glow. Prominent within the open flowers are elongated stamens on faintly green filaments, their anthers a muted brown that punctuates the composition with delicate, organic detail. The arrangement's abundant deep green leaves-long, pointed and glossy-are woven between the blossoms to build volume and a fresh, natural rhythm; their darker tones set off the lilies and accentuate the bouquet's sculptural fullness. The clear vase shows crisp, straight stems and water that catches light, underscoring the meticulous floral mechanics behind the aesthetic. There is a soft, floral scent present-clean, slightly sweet-suggesting a bouquet suited to both celebration and solace. As a florist serving White City and nearby Shepherd's Bush, I find these lilies translate beautifully from solemn sympathy pieces to refined dining-centrepieces for small gatherings. Flower Delivery White City ensures stems are conditioned and arranged for longevity, and the bouquet's calm, confident presence resonates whether placed near Shepherd's Bush Green, under the shadow of the Television Centre, or delivered for a thoughtful condolence or understated anniversary gift.
STRIKING BEAUTY
£65.00
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Crafted with the detail and care you'd expect from a devoted White City florist, this radiant gift set brings together a lush bouquet of roses and indulgent chocolates. The arrangement overflows with roses in coral, peach, warm salmon, and vibrant pink, each flower shifting in tone from subtle yellow or cream at its heart to glowing, deeper edges-reminiscent of sunsets over Wormholt Park or cheerful markets at Shepherd's Bush. The bouquet's abundant dark greenery, possibly eucalyptus, adds richness and a lush, grounding frame, highlighting the vibrancy of every open rose. Sitting gracefully in the foreground is a Thorntons Orange Crisp chocolate pouch, its light beige wrapping and unmistakable logo promising a treat within. An illustrated graphic shows off the orange-infused truffles, while two real chocolates pose, temptingly unwrapped, their glossy surface echoing the bouquet's shine. This harmonious pairing conjures up a sense of celebration and genuine connection-the sort of gift that truly uplifts, perfect for special occasions or spontaneous moments of care across the White City area, reflecting the artistry and warmth local flower shops are known for.
SWEET SERENADE
£89.00
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Set against a brilliant white background, this hand-gathered bouquet captures a balance of softness and spirited architecture-the kind of arrangement an experienced florist might tuck into before heading across Shepherd's Bush Market. At the centre, a generous dome of lime-green hydrangea blooms reads like a soft lantern, its clustered petals creating a plush, tactile surface that contrasts beautifully with the arrangement's sharper elements. Surrounding it, pale blush and cream roses unfold with delicate, romantic curves while a handful of deep red roses lend a note of timeless elegance and depth. Coral-pink carnations, full of ruffled edges, scatter warmth through the grouping, their frilly petals catching the light in a cheerful way. Interspersed among the gentler flowers, metallic blue-grey Eryngium thistles bring an unexpected, slightly wild edge-spiky, sculptural heads that add modern texture and a cool hue against the warmer tones. The bouquet is filled generously with silvery eucalyptus leaves that cascade and soften the composition, and taller grassy blades that give vertical lift and a whisper of movement. The stems are revealed at the base and secured with natural twine, a simple finish that speaks to handcrafted care. The overall impression is fresh, refined and approachable-perfect as a thoughtful thank-you, a bright birthday surprise, or simply a way to bring the scent and colours of the neighbourhood's parks and market stalls into a home in White City or nearby Wood Lane.
WILD AT HEART
£59.00
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A refined bouquet of roughly twelve white roses, each petal soft and creamy, is arranged with generous clusters of baby's breath and presented in a clear glass vase that exposes the straight, green stems and the water level beneath. The roses range from fully open blooms showing layered centers to slightly furled buds that promise continued unfolding, creating a gentle rhythm across the arrangement. Wisps of Gypsophila thread through and around the roses like drifting mist, lending an ethereal lightness that contrasts with the deeper, glossy foliage beneath. Leaves vary from deep emerald to fresh lime, their rounded and elongated shapes providing a verdant backdrop that makes the whites appear crisper against the bright negative space. The lighting in the scene is soft and natural, lending a faint cream warmth to the petals and subtle shadows that reveal texture and depth. Prepared with the careful hand of a local florist for delivery around White City-close to Wood Lane and Westfield London-this bouquet is designed to convey purity, calm, and enduring affection. At Flower Delivery White City we arrange stems so the composition reads well from every side, whether placed on a mantle for a quiet celebration or beside a hospital bed as a sympathetic gesture. The scent is restrained and fresh, more a hint of garden mornings than an overpowering perfume, inviting reflection and comfort. This arrangement balances formality and tenderness: classic white roses softened by airy gypsophila, presented cleanly and honestly in glass.
MY ONLY
£70.00
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Presented on a pristine white surface, this vase arrangement reads as a confident study in complementary colour and texture. Broad clusters of bright, sky-blue hydrangeas create the main body of the bouquet, their many tiny florets overlapping into plush, globe-like masses that feel soft to the touch and visually generous. Interspersed among those blue clouds are several deep red roses-satin-petalled and composed-whose concentrated colour provides a romantic counterpoint and draws the eye inward. Scattered through the composition are delicate sprays of white baby's breath (Gypsophila), each minuscule blossom adding a lace-like lightness that lifts the heavier shapes. Rounded eucalyptus leaves in muted green tones thread through the stems, offering a cool, herbal scent and an organic, sculptural rhythm. The clear glass vase with a rounded base shows the tidy bundle of stems submerged in water, communicating freshness and careful handling. The lighting is bright and natural, catching the hydrangeas' translucent edges and the soft sheen on the rose petals, while allowing the eucalyptus' silvery undersides to glow. As a florist who often delivers around White City, Shepherd's Bush and the Westfield area, I imagine this placed on a dining table for a birthday, beside a bedside lamp for a quiet anniversary, or as a tasteful patriotic display in a summer gathering. It reads as both celebratory and composed, a floral statement that comforts as much as it excites-freshly arranged, fragrant, and ready to bring colour into a London home.
I CHERISH YOU
£80.00
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ALLURING BLOOMS
£99.00
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SUNLIT BEAUTY
£110.00
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I pictured a balance of joyful colour and quiet refinement when arranging this bouquet: vibrant magenta Gerbera daisies sit alongside classic creamy white roses, each rose unfurling layered petals that read as soft, almost velvety ivory against the vivid daisies. Sprays of deep purple Alstroemeria (Peruvian lilies) weave through the composition, their trumpet-like blooms speckled with darker markings that add fine detail and an elegant, exotic note. The arrangement is dense and rounded, professionally constructed so every face of a flower is visible from the front; thick, glossy foliage - a mix of broad leaves and slender, sword-shaped stems - fills the gaps and sculpts a generous silhouette. The bouquet rests against a clean white background with just the rim of a clear glass vase showing at the base, the waterline and stems catching reflected light and imparting freshness. In soft morning light the contrast between ivory roses and fuchsia gerberas feels like a cool, uplifting breath; there is a faint green scent of stems and leaves beneath the sweeter rose perfume. As a local florist in White City I often place similar arrangements for neighbours near Wood Lane and Westfield - perfect for birthdays, thank-you deliveries, or to brighten a kitchen table before a small gathering. Flower Delivery White City prepares and packs these with care for local drop-offs, and the overall impression is joyful, elegant, and quietly celebratory.
MESMERIZING HARMONY
£49.00
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A vibrant overhead study of an expertly arranged Florist Choice bouquet, photographed close-up to showcase texture and tone; this is the kind of selection we lovingly assemble at Flower Delivery White City for local deliveries. The center of the frame is dominated by generous, fully opened roses in a soft spectrum of blush pink, creamy white and gentle peach, accented by a few roses in muted lavender or dusty mauve that add a cool whisper of contrast. Interspersed among these are clusters of tiny white filler blooms-delicate waxflower or gypsophila-and pale pink seed-like berries that lend a dotted intricacy. Scattered throughout, feathery dried grasses and small tan seed pods bring a natural, slightly rustic weight and an appealing fluffy silhouette. Broad, rounded eucalyptus leaves in silvery green thread between the flowers, offering both visual rest and a cool, herbal scent suggested by the image. At the photographic centre sits a clean white rectangular frame with layered lettering: a sweeping script declaring "Florist Choice," a smaller uppercase "CHOICE" beneath it in sans-serif, and the price displayed prominently as "?70" in bold white numerals-clear and understated against the blooms. The sunlight filtering across petals creates soft highlights and a tranquil, romantic atmosphere that feels both celebratory and intimate. Seen through the eyes of a local florist, this bouquet reads as a hopeful gift for anniversaries or new arrivals, something you might spot being carried past the BBC Television Centre or handed over after shopping in Westfield, ready for same-day hand-delivery around White City and nearby Shepherd's Bush.
FLORIST CHOICE £70
£70.00
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Capturing the dazzling spirit of White City, this striking bouquet of Gerbera daisies invites admiration from the first glance. A spectrum of sunlit yellow, zesty orange, and dramatic fuchsia Gerberas burst from the core of the arrangement, their bold, dark centres creating captivating contrast and depth. Interwoven sprigs of vibrant greenery add both volume and artistry, reminiscent of the flourishing green pockets near White City's community spaces. The bouquet is carefully sheathed in natural kraft paper and then enclosed within a glossy, clear cellophane wrap-a nod to both tradition and contemporary style. Supported in a perfectly clear glass vase filled with pristine water, the carefully aligned stems are cinched with rustic twine and adorned with a light gift tag showcasing a simple yet elegant red rose motif. The natural daylight streaming in highlights the bouquet's energetic palette, casting playful reflections and echoing the cheerful ambiance found along the lively Shepherd's Bush markets. Meticulously composed by Flower Delivery White City, this arrangement embodies celebration and warmth, making it a fitting tribute for joyful occasions, thoughtful thank-yous, or as a radiant centrepiece for local homes and businesses in the W12 area. The combined freshness and artistry of the bouquet offer a glimpse into the creative heart of the White City flower community.
SUNNY GARDEN
£49.00
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A close, affectionate description reveals a cheerful round hatbox in soft lemon-yellow, overflowing with a domed cluster of freshly cut flowers, set on a plain white surface. At its center sit two plump, ruffled yellow carnations-their petals folded with a gentle frill that suggests a warm, almost citrus-tinged scent-surrounded by generous clusters of powdery periwinkle hydrangeas. Those hydrangea florets form a cloud-like base, their tiny, delicate faces carrying faint gradients of pale blue and white that cool the composition. Nestled among that softness, a deep magenta carnation on the left lends a lively, almost playful punctuation, while a velvet burgundy-red carnation on the right brings a comforting, grounded counterpoint. Fine stems of green foliage thread between the flowers, introducing crisp, leafy texture and natural breathability. The cylindrical box is finished in soft lime-yellow paper, dotted with whimsical pastel spots-light blue, soft pink and minty green-some speckled with white, giving the package a handcrafted, celebratory feel. The light is gentle and natural-seeming, catching the ruffled petals and the hydrangea's papery edges, creating a tactile sense of freshness. From the perspective of a White City florist, I imagine this arrangement arriving as a thoughtful 'get well' or new-baby gift after a visit to the nearby hospital, or sent as a bright thank-you for a neighbour who's looked after a dog during a trip. The bouquet reads as intimate and uplifting, a small yet luxurious gesture that brightens a kitchen table or a shared office on Wood Lane.
CARIBBEAN ESCAPE
£50.00
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SWEET EXTRAVAGANZA
£99.00
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A lush, rounded cluster of roses and carnations sits elegantly in a cream-coloured hatbox, the kind of presentation that reads as refined and reassuring at a glance. The box itself carries a matte finish and two restrained dark bands-one around the top rim and one near the base-providing a subtle architectural frame to the blooms. Within, the arrangement is tightly domed: large roses unfurl from coral-peach and apricot centres into gentle blush pinks and creamy ivory edges, while smaller, ruffled baby-pink carnations nestle between them to create depth and soft texture. Slim, vivid-green foliage with elongated leaves is used sparingly, its fresh notes breaking up the pastel harmony and adding a liveliness that keeps the composition feeling modern rather than sugary.Soft natural light seems to wash over the bouquet, accentuating velvety petal surfaces and the delicate transitions of tone across each rose. The scent implied by the image is light and powdery, conjuring an early-summer garden after rain-intimate, comforting, and quietly celebratory. The design is pitched as a thoughtful luxury: an ideal present for birthdays, anniversaries, Mother's Day, or as an understated way to say thank you or congratulations. For locals in White City and surrounding Shepherd's Bush, this would make a polished centrepiece for a kitchen table near Wood Lane or a comforting bedside arrangement for someone settling into a new flat close to Westfield. The craftsmanship reads careful and confident, the composition balanced so that every petal and sprig feels placed with intention.
PINK POP
£72.00
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