White City Letter Tributes: Personalised Floral Expressions

Welcome to Flower Delivery White City, your trusted local florist for beautifully handcrafted letter tribute flowers and bespoke sympathy arrangements in White City. As experienced florists living and working right here near Westfield London and the vibrant Television Centre, we understand how important it is to express love or remembrance with care, respect, and a personal touch.

Our skilled team design unique letter tributes with fresh, premium flowers that reflect your heartfelt messages. Whether you need initials, names, or meaningful words, we craft every tribute with attention to detail and compassion. Based locally, we offer prompt same-day delivery on all White City orders placed online by 3 PM—ensuring your thoughtful gesture arrives when it matters most.

We’re honoured to serve not only White City but also nearby communities, bringing floral comfort and support to families in Shepherd’s Bush, West Kensington, and Wood Lane. Our proximity to landmarks like Uxbridge Road and BBC’s Television Centre means we know the area inside out—a connection that inspires us every day.

  • Same-day flower delivery available across White City & neighbouring areas
  • Order letter tribute flowers easily and securely online
  • Crafted with care by experienced White City florists

Let Flower Delivery White City help you honour your loved one’s memory with grace and dignity. Order your bouquet or floral tribute online today for fast, caring local delivery.

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Our Customer Support Team works closely with the Funeral Directors to ensure timely and precise delivery.

LETTER TRIBUTES
Meticulously assembled by an experienced hand, this sanctuary-style funeral tribute spells 'DAD' in three bold capital letters densely carpeted with small white chrysanthemum blooms. The chrysanthemums create a soft, cloud-like texture across each face of the letters, their pristine whiteness catching gentle, even lighting so the surface reads serene and pure. Each letter is precisely rimmed with a pleated emerald green ribbon that gives a formal outline and a subtle contrast against the white. Atop the upper curve of the first 'D' sits a focal cluster of deep red roses paired with delicate white freesia and verdant foliage, the same combination echoed on the inner left of the 'A' and on the upper curve of the final 'D' to create a harmonious, mirrored balance. Slender dark green support bars behind the composition provide stability without drawing attention away from the blooms. The scent of roses and the fresh green lift of foliage are quietly suggested, inviting reflection rather than spectacle. Crafted with sympathy and precision, this bespoke floral lettering is the sort of arrangement Flower Delivery White City would prepare for a memorial at a local church, funeral home, or graveside near Wood Lane or the BBC Television Centre - a measured, heartfelt way to honour a father's memory with traditional symbolism and contemporary clean lines.
ENDLESS LOVE DAD TRIBUTE
£155.00
A tranquil studio photograph presents a lovingly crafted floral tribute in the form of three large letters spelling "MOM", ideal for a funeral or remembrance service in White City. The letters are formed from a dense carpet of pure white chrysanthemums, each bloom set closely against the next so that their fine, fringed petals blend into a smooth, cushion-like surface. This uniform white background gives the arrangement a serene, almost luminous quality, accentuated by the soft, even lighting that falls across the grey backdrop. On the first M, at the top left corner, a florist has placed a small, graceful spray of deep fuchsia roses, their petals fully unfurled, accompanied by delicate light pink rosebuds and wisps of feathery green fern leaves. The O in the centre is more understated, adorned with a single soft pink rose resting at its lower curve, like a gentle focal point or a whispered message of love. The second M features a matching accent, with fuchsia and blush roses and fern leaves gathered at the upper right corner, mirroring the first and creating a composed symmetry. Superimposed centrally over the letters is a white rectangular frame containing the words "3 LETTER" in a simple, modern sans-serif typeface, with "Tribute" written below in a graceful script. This text connects the composition to customised funeral lettering, often used to honour a mother or loved one. Around the white frame, the edges of other chrysanthemum letters peep into view, hinting at the option to spell names or affectionate titles, available for families across White City and nearby areas who wish to express their farewell through personalised sympathy flowers.
3 LETTER TRIBUTE
£155.00
A traditional "DAD" funeral tribute is presented against a crisp white background, its three sturdy letters entirely cloaked in immaculate white chrysanthemums that look freshly arranged, as if just prepared in a White City flower studio before being carried to a local chapel. The small blooms are packed closely together, forming a soft, cushiony texture that invites the imagination to feel every petal. Their pure white tone conveys sincerity, respect, and a sense of peaceful rest. Outlining each of the block letters is a carefully pleated emerald green satin ribbon, which wraps around every outer edge and corner. This ribbon creates a vibrant border that visually separates the letters from the background and adds a leafy, garden-like feel reminiscent of the green spaces by the Westway and around Wood Lane. The letters are mounted on a shared dark frame, with horizontal bars faintly visible behind the flowers, hinting at the secure, upright structure that allows the tribute to stand proudly near the coffin or at the front of the ceremony. Extra floral touches soften the bold shapes. On the top left curve of the first "D", a delicate spray of white freesia and deep green foliage sits lightly on the chrysanthemums, adding texture and gentle fragrance. From here, two long, elegant green stems sweep diagonally across towards the "A", leading to an asymmetric focal spray. Nestled at its heart are two rich purple calla lilies, their smooth, trumpet-shaped blooms surrounded by more white freesia and polished leaves. Their deep colour brings a note of solemn beauty and marks the piece as something personal and heartfelt. The final "D" is finished on its upper right side with a smaller yet harmonious cluster of white freesia and greenery. Altogether, this tribute would make a comforting and dignified farewell for a father, suitable for funeral services, wakes, or memorial gatherings in and around White City.
PEACEFUL DAD TRIBUTE
£160.00
This evocative image presents a customised four-letter sympathy tribute, similar to the bespoke name arrangements families across White City often choose to express their love. The main subject is a sequence of four floral letters, such as K, A, T, and E, positioned side by side to form a complete word. Each letter is generously covered in pristine white chrysanthemums, their tightly packed petals creating a padded, textured surface with a gentle, almost cloud-like appearance. Running discreetly along the sides is a narrow trim of soft pink ribbon or fabric, which peeks through the outer layer of petals and adds a gentle, pastel halo to the otherwise white letters. Throughout the arrangement, clusters of deep red roses are nestled among the chrysanthemums, their velvety, spiral centres drawing the eye, supported by sprays of glossy green foliage that add movement and freshness. These red roses and green leaves bring a classic contrast, symbolising lasting affection and memory, much like the floral tributes that accompany mourners at churches and cemeteries near White City and neighbouring West London areas. Overlaying the central portion of the image is a semi-transparent dark grey square, bordered by a clean white frame that separates it from the pale grey background. On this soft, misted panel, white lettering reads "4 LETTER" in bold, legible type, with the word "Tribute" below in an elegant script font that introduces a more personal, handwritten feel. Through the translucent grey, you can still see the rounded outlines of the letters, the rich red of the roses, and the layered texture of the chrysanthemums, suggesting depth and dimension. The restrained colour palette of whites, pinks, reds, and greens, set against the calm grey background, combines to create a dignified yet heartfelt depiction of a personalised funeral flower arrangement.
4 LETTER TRIBUTE
£200.00
A carefully crafted five-letter funeral flower tribute is photographed here against a tranquil, pale grey background, giving the image a calm, reflective quality that feels at home in the quieter corners of White City. The tribute spells a short name or word, with the shapes of the letters clearly defined by masses of white chrysanthemums or carnations tightly arranged so that no gaps in the base can be seen. This dense covering of petals produces a plush, cloud-like texture, full of soft curves and subtle shadows. Each letter is edged with deep purple satin ribbon, the smooth fabric wrapped neatly along the outer contours, adding a rich border that gently frames the white blooms and introduces a sense of gravitas appropriate for a memorial setting. Dotted along the length of the word are graceful clusters of pale pink and lilac spray roses, nestled into the chrysanthemums alongside slender green fern fronds and small sprigs of foliage. These accent flowers break up the white surface with touches of colour and movement, echoing the pastel tones one might notice while walking near Wormholt Park in spring. Across the centre of the arrangement sits a square overlay in a slightly deeper grey, outlined in white, partially covering the letters behind. On this overlay, the phrase "5 LETTER Tribute" appears in crisp white text, with "5 LETTER" rendered in a straightforward uppercase font and "Tribute" flowing beneath in an elegant script, clearly indicating that the design is a customisable floral word. The overall impression is of a refined, personal sympathy tribute that would sit beautifully beside a coffin or on a stand at a White City service, offering a soft, heartfelt farewell.
5 LETTER TRIBUTE
£240.00
Crafted with quiet dignity at our White City workshop, this funeral tribute reads 'DAD' in bold capital letters entirely covered in pristine white chrysanthemums. The closely packed blooms form a soft, voluminous surface that absorbs light and evokes a gentle stillness. Each letter is crisply defined by an emerald-green, ruffled ribbon that outlines both outer and inner edges, the vivid green providing a calming counterpoint to the pure white flowers. Behind the letters a discreet dark green/grey horizontal bar connects and supports the composition, suggesting it is ready for display at a memorial service or graveside.

Delicate clusters of deep magenta roses are placed with thoughtful balance: the first cluster sits on the upper left curve of the first 'D', the second is nestled into the lower central 'V' of the 'A', and the third crowns the upper right curve of the final 'D'. Small white freesia and lush dark-green foliage weave through each cluster, offering textural contrast, subtle fragrance and a sense of layered depth. In soft studio light the roses' velvety petals and the chrysanthemums' downy texture read clearly, while the green ribbon adds a formal line that grounds the design.

Flower Delivery White City honours local families across White City, Wood Lane and Shepherd's Bush by preparing tributes like this with attention to proportion, scent and sentiment-an understated yet personal expression of love and remembrance.
GRACIOUS DAD TRIBUTE
£155.00
6 LETTER TRIBUTE
£290.00
A bespoke funeral tribute spelling DAD in robust block letters, lovingly constructed from a dense carpet of immaculate white spray chrysanthemums that give each letter a plush, cloud-like quality. The design is outlined with a ruffled dark green satin ribbon or narrow foliage edging that cuts a clean, respectful silhouette against the white backdrop, while slender dark green metal bars peek behind the letters to show the secure frame keeping the three pieces aligned. On the leftmost D a joyful cluster of bright yellow roses-three to four open heads-sits on the upper curve, softened by small white filler blooms such as freesia or gypsophila and glossy green foliage; two long, bare green stems extend diagonally toward the centre, creating an almost calligraphic sweep. The central A bears a quieter, sophisticated accent low on its diagonal stroke: two deep purple or burgundy calla lilies, their elegant trumpet shapes offering gravity and grace amid smaller white spray flowers and tender leaves. The right D mirrors the left with an identical yellow rose cluster on its upper right curve, giving the piece balanced warmth. The light in the image is soft and even, highlighting textures and the subtle perfume of fresh blooms. This is the sort of tribute we prepare with care at Flower Delivery White City for memorial services across White City, Shepherds Bush and nearby streets such as Wood Lane and around Westfield, where families often choose a personalised, handcrafted arrangement to express love and remembrance.
FOREVER CHERISHED DAD TRIBUTE
£165.00
The photograph presents a beautifully composed "DAD" tribute, ideal for a funeral, wake, or memorial service in and around White City. Against a crisp white background, three bold, capital letters are arranged in a straight row, spelling out the word that means so much to many families. Each letter is structured around a lush edging of deep green fern, the feathery leaves tracing the curves of the D and the triangular shape of the A. This leafy fringe provides a vivid frame, much like the greenery surrounding the pathways in the nearby BBC Television Centre gardens, and helps the letters stand out clearly. Inside this frame, the florist has woven a dense, almost carpet-like bed of flowers. White dominates: wide white gerbera daisies and rounded white chrysanthemums are layered closely together, their soft textures suggesting calm and respect. Dotted among the white blooms, sunny yellow gerberas and tiny yellow spray roses bring gentle warmth and a sense of gratitude for a life well lived. Sprigs of bright green button chrysanthemums nestle in between, echoing early spring growth and adding an uplifting freshness. To deepen the emotional tone, strokes of colour from royal purple lisianthus and deep pink or magenta spray roses are evenly threaded through each letter, providing visual rhythm and expressing enduring love. The flowers are expertly angled to face forward, ensuring the name "DAD" is instantly legible when viewed front-on at a service. Discreet dark green connecting bars sit behind the letters, keeping the tribute aligned as a single, unified piece. Crafted with evident care and experience, this arrangement offers a gentle, dignified way for families in White City to say their final goodbye to a cherished father.
LOVING DAD TRIBUTE
£190.00
This image presents a thoughtful blend of graphic design and floral artistry, similar to the bespoke funeral tributes often ordered from Flower Delivery White City for services around the BBC buildings or nearby parks. The background is a soft, mid-grey that feels calm and unobtrusive, allowing the central elements to stand out. In the middle, a deeper charcoal square is framed by a narrow white border, giving it the look of a carefully designed announcement card. Within this square, the phrase "7 LETTER Tribute" appears in striking white text: the number "7" is large and commanding at the top, "LETTER" rests beneath it in a smaller, clean sans-serif font, and "Tribute" sweeps across the lower portion in a flowing script that suggests warmth and personal attention. Just behind and to the sides of this central square, slightly obscured, runs a line of three-dimensional floral letters. Though not every letter is fully visible, they are clearly constructed from dense layers of white chrysanthemums or similar compact blooms, creating a thick, textured surface that appears soft to the touch. Subtle accents of deep purple flowers-likely lisianthus or miniature roses-are interwoven with sprigs of fresh green foliage at intervals along the letters, providing gentle bursts of colour against the white base. These floral letters hint at a full seven-letter word, a name or endearment chosen to honour a loved one at a funeral or memorial. The composition captures the essence of a tailored seven-letter tribute that might be delivered to a local service in White City, offering families a beautiful, floral expression when they wish to say goodbye with grace and tenderness.
7 LETTER TRIBUTE
£330.00
This floral memorial spells out "MUM" in generous, connected capital letters, each lovingly composed from a dense sea of white chrysanthemums whose tiny petals form a soft, even texture across every face. The letters are edged in a soft, ruffled pink ribbon or fabric that feels almost like a comforting hand placed at the rim, giving the arrangement warmth against the pristine white blooms. A dark-green support frame is just visible between the characters, a functional skeleton that allows the tribute to stand at wakes or beside a casket while keeping the flowers uninterrupted. Three small bouquets of vivid fuchsia roses - some tightly furled, some airily open - are tucked into the first M's upper left, the U's inner base, and the final M's upper right, each set accompanied by glossy, fern-like foliage and tiny clusters of coral-red hypericum berries for a bright, textured contrast. The combination of cool, pure whites with the loving pinks and deep rose tones creates a tactile, comforting composition; you can almost breathe the faint, sweet scent of chrysanthemums and roses. As an experienced neighbourhood florist who often delivers to chapels around Shepherd's Bush and the church halls near Westfield, I picture this tribute bringing quiet consolation to families saying goodbye to a mother - an arrangement that reads as familiar, tender, and unwavering.
FOREVER ADORED MUM TRIBUTE
£155.00
Captured against a plain, bright white background, this "OUR MUM" floral tribute has a calm, dignified presence, as if ready to be set gently at the front of a funeral service in White City or along the quiet aisles of a nearby church. The tribute runs horizontally, with large capital letters forming a clear and heartfelt message. Each letter is constructed on a sturdy base and then entirely covered with tightly clustered white chrysanthemum blooms or similar petite flowers. Their rounded, soft petals create an even, cushiony surface, giving the impression of a pure, floral tapestry that is both comforting and immaculate. Around every letter, a solid edging of rich red flowers, most likely carnations or spray carnations, traces the outer shape. This contrasting red border adds definition and warmth, providing a visual "frame" that makes the wording stand out clearly in photographs and during the service itself. Faint, dark green connecting bars can be glimpsed in places behind the letters, an indication of the hidden framework that ensures the tribute remains stable from the florist's workshop to venues around White City, Shepherd's Bush, and Wood Lane. Set at balanced intervals along the word are three lush clusters of deep red roses, each accented with vibrant green foliage and feather-light fern. One sits between the "O" and "U", another between the "U" and first "M", and the third rests near the right-hand edge of the final "M". The rich, velvety roses introduce a focal point of love and devotion, suggesting cherished memories and a strong maternal bond. The overall combination of white, red, and green creates a classic, respectful design that feels perfectly suited to honouring a beloved mum with grace and affection.
OUR MUM TRIBUTE
£290.00
Rendered in a clean, luminous palette, this sympathy tribute spells "MUM" in bold capital letters, each letter formed from a dense field of fresh white chrysanthemums whose clustered heads create a gently undulating texture like soft snow. The bright white surface is intentionally uninterrupted, conveying an atmosphere of calm and dignity, while three clusters of accent roses introduce tender colour: muted lavender blooms and small pale-pink rosebuds are artfully placed on the upper left arm of the first 'M', tucked into the hollow of the 'U', and resting on the upper right arm of the last 'M'. Between these pastel focal points, fine fern fronds and crisp green leaves lend structure and a lively, organic rhythm, their shapes bright against the white. A dark green supporting frame-subtle, ribbon-wrapped or cloaked in moss-shows faintly at the base, anchoring the letters and providing a contrast that enhances the floral mass. In soft morning or chapel light the arrangement reads as both formal and intimate: the chrysanthemums' texture absorbs light, while the roses emit a gentle scent and a touch of warmth. Crafted to offer solace, the piece suits a funeral service, wake, or graveside dedication and is commonly chosen by families around White City, delivered with care to venues near Wood Lane, Latimer Road, or the BBC Television Centre. The overall mood is one of measured comfort-simple, respectful, and deeply personal.
PURPLE ACCENTED MUM TRIBUTE
£155.00
The photograph features a beautifully composed "MOM" floral tribute, created in a traditional style often seen at funeral services and memorial gatherings around White City and the wider West London area. Three bold capital letters stand side by side, each one meticulously filled with dense white chrysanthemums. The blooms are arranged so tightly that they form a continuous surface, giving the impression of soft cushions of petals stacked to form the word. The pristine white colour reflects light gently, lending the tribute an air of calm and reverence that suits the solemnity of a final farewell. At the base of the letters, a dark green structural bar and ribbon edging are visible, adding stability and providing a subtle line that frames the word and complements the greenery used in the decorative sprays. These sprays of colour are positioned with care: one nestles on the upper left corner of the first "M", another is placed low between the "O" and the second "M", and a final cluster adorns the upper right of the last letter. Each cluster features a bold fuchsia rose at its heart, surrounded by smaller pale pink spray roses at various stages of opening, supported by sprigs of fresh green fern with delicately serrated leaves. The pink flowers add warmth, tenderness, and a sense of personal connection, much like a whispered goodbye shared outside a White City church after the service. Against the clean white backdrop, the tribute stands out with quiet dignity, expressing love, remembrance, and appreciation for a mother's life in a visually simple yet emotionally rich way.
PINK GARDEN MUM TRIBUTE
£155.00
A lovingly arranged sympathy tribute spells out the word "MOM" in three striking block letters, set clearly against a bright white background that draws attention to the intricate floral work. Each letter is densely packed with pure white spray chrysanthemums, their small daisy-like heads arranged so closely that they create a velvety, almost cloud-like surface. The chrysanthemums sit upon a dark green structural frame or ribbon edging that peeks discreetly around the sides, providing subtle contrast and sharply defining the contours of the letters, much like the crisp edges of the landscaped spaces around White City and Shepherd's Bush. Soft colour is gently woven into the composition through three clusters of roses in shades of peach, apricot, and blush pink. The first cluster is nestled on the upper left of the initial "M", the second rests at the base of the "O" where it meets the hidden frame, and the third sits gracefully on the upper right of the final "M". Each cluster includes both open blooms and smaller buds, surrounded by feathery fern fronds and glossy dark green leaves that add depth and movement. The soft interplay of white chrysanthemum petals with the warm pastel roses suggests affection, gratitude, and the comforting memories of time spent with a much-loved mother, perhaps during walks through nearby parks or quiet afternoons at home in White City. Designed as a funeral or memorial flower arrangement, this "MOM" tribute feels both elegant and deeply personal, offering a gentle, visual expression of respect and enduring love at a time of farewell.
PEACH ACCENTS MUM TRIBUTE
£155.00
Rendered in three-dimensional capital letters against a simple white backdrop, this floral tribute spells MUM with a soft, dense carpet of white chrysanthemum blooms that form each letter's full-bodied surface. Scattered among the white are rich purple and magenta spray chrysanthemums that create subtle patterned accents and lend visual depth, while clusters of vibrant pink spray roses act as warm focal points. The first M is punctuated at its top left with a petite cluster of two to three bright pink roses, dark green fern fronds and delicate blue accent flowers; the central U cradles a larger bouquet of four to five pink roses nestled into its lower curve with lush foliage; and the final M mirrors the first with a matching rose and fern cluster at its top right. A slim dark bar links the letters horizontally, offering a quiet structural line so the letters read as one continuous tribute. The tactile impression is of softness and care-the chrysanthemum petals feel almost cloudlike under a gentle morning light, and the scent is faintly floral and reassuring. As a local florist familiar with White City and the surrounding streets from Wood Lane to Shepherd's Bush Green, Flower Delivery White City arranges this style for heartfelt funerals and tributes, ensuring each bloom is fresh and placed with respectful attention. The composition is both traditional and personalised, conveying love, honour, and the delicate balance between mourning and celebration of a cherished mother.
PURPLE & WHITE MUM TRIBUTE
£155.00
Displayed on an uncluttered white background, this image shows a beautifully composed "MUM" funeral tribute, with each letter fashioned from a dense covering of fresh flowers. The three-dimensional letters are richly upholstered with small chrysanthemum heads in strong shades of fuchsia-purple and deep magenta, placed so close together that they create an unbroken field of colour. Each flower's lime-green centre adds a tiny burst of brightness, echoing the fresh tones of new leaves along the streets near White City underground station. Encasing the sides of each letter is a narrow ribbon of light blush pink fabric, softly ruffled as it follows every line and corner, providing a gentle contrast to the more saturated blooms above. On the top left of the first "M", several deep pink roses open fully amid delicate fern fronds and glossy foliage, bringing a romantic, garden-like accent to the otherwise uniform surface. The central "U" carries an understated yet heartfelt composition at its base: soft, pale pink roses, creamy white blossoms and fresh greenery arranged in a low, curving cluster that echoes the shape of the letter itself. The second "M" is topped on its upper right side with another group of bright pink roses and fresh ferns, balancing the design so that both ends feel equally adorned. The overall impression is of a carefully considered sympathy arrangement, likely created for a mother's funeral or memorial in and around White City, offering family and friends a vivid, enduring symbol of love and remembrance.
LOVING MUM TRIBUTE
£160.00
Captured against a pure white studio backdrop, this dignified three-letter floral tribute spells "BRO" in capital forms crafted entirely from rich royal blue chrysanthemum florets. The eye-level composition highlights the meticulous packing of tiny blue blooms into firm, rounded faces with precise, clean edges; a thin white base or foam frame remains just visible around apertures and the inner curves, underlining the handcrafted structure. Each letter is given a delicate accent at its lower edge-the B carries a cluster at its bottom left, while the R and O are graced at their lower right perimeter-composed of pale yellow-to-ivory spray roses, small white fillers (likely mini chrysanthemums or baby's breath) and mixed greenery. The foliage ranges from broader glossy leaves similar to salal or lemon leaf to slender, lacy fern fronds, adding layered texture and a whisper of fresh green scent. The blue tone reads as solemn and sincere, balanced by the soft cream highlights that suggest purity and consolation, making this arrangement especially appropriate for funerals, wakes, or memorial services to honour a brother or close friend. As a White City florist, Flower Delivery White City often prepares pieces like this for families across Wood Lane and around Westfield London, mindful of cultural customs and the need for subtle, comforting presentation. The lighting is soft and even, accentuating the plush surface of the chrysanthemums and the gentle curves of the roses, producing a calm, respectful image that communicates loss, love and remembrance.
PERSONALISED BRO TRIBUTE
£165.00
A lovingly crafted memorial display spells out KATE in large, raised letters fully covered in small, pristine white spray chrysanthemums, each bloom pressed together to form a seamless, soft textured surface. The overall sweep feels like a gentle white blanket, symbolising purity and calm. Each letter is outlined with a pleated, pale pink ribbon that follows the sculpted edges, lending a tender accent of colour and a subtle, fabric softness against the chrysanthemum carpet. Nestled into the white are bold groupings of glossy red anthuriums - their heart-shaped spathes and prominent spadices read like warm, living focal points that bring affection and dignity to the composition. Lush green foliage, including glossy broad leaves and lacey fern fronds, is arranged to cradle the anthuriums and to add depth and verdant texture; fine green vines weave between the K, A, T and E to visually unite the letters. The tribute rests on a clean white field with a light drop shadow beneath each form, giving a gentle three-dimensional presence. In the studio light you can sense the quiet scent of fresh chrysanthemums and the cool, almost waxy sheen of the anthuriums under the ribbon trim. As an experienced florist preparing memorials for families around Wood Lane and White City Estate, Flower Delivery White City often crafts this kind of personalised name tribute for funerals and celebrations of life - a piece designed to honour memory with restraint, care and local knowledge of what brings comfort.
DARLING KATE TRIBUTE
£200.00
A carefully composed, personalised floral name tribute that spells "KATE" in bold block letters, each letter sculpted from a dense mass of immaculate white chrysanthemums to create a plush, cloud-like surface. The outer edges of every letter are trimmed with a pale pink satin ribbon, its subtle sheen softening the letterforms and lending a refined, handcrafted finish. At the heart of each letter sits a single, vibrant red rose-its deep crimson hue chosen to punctuate the purity of the white blooms-and each rose is nestled into a bed of rich green foliage, a mix of broad glossy leaves and delicate fern fronds that provide contrast and natural texture. On the K the rose is placed on the lower section of the left vertical stroke, the A's bloom is centered at the top of the triangular apex, the T carries its rose at the base of the left side of the crossbar, and the E's rose is set into the central horizontal bar, positioning that reflects the attentive hand of a florist rather than a factory mold. There is a faint scent of fresh roses, and the chrysanthemums lend a soft, powdery cushion; gentle studio lighting and a white background make the colours read with clarity and calm. Crafted for funeral or memorial use, this arrangement speaks of love and remembrance - purity in white, affection in red, and hope in green - and is the kind of custom tribute we deliver with care across White City and adjacent streets such as Wood Lane and around Westfield. Flower Delivery White City can adapt placements and ribbon tones to suit family requests.
RED KATE CUSTOM TRIBUTE
£200.00
A deeply personal standing tribute spelling KATE, formed from four freestanding letters each sculpted from thousands of compact, snowy white chrysanthemums to create a dense, cloud-like surface that invites a gentle touch. A whisper of pale pink satin ribbon carefully outlines every letter, softening the edges and casting a faint, luminous rim that feels almost like a quiet halo. Accented across the white are vivid groupings of large fuchsia-pink roses and delicate pastel pink spray roses, balanced by cool, inky sprigs of purple or blue statice or lisianthus; these provide the emotional punctuation in magenta and violet. On the K a prominent cluster sits along its diagonal stroke; the A carries its bouquet toward the lower right curve; the T is anchored by florals near the base; and the E displays two separate clusters-one on the middle horizontal and one on the lower bar-each cushioned by mixed greenery such as fern fronds and long, rounded eucalyptus leaves. The roses bring a soft, warm scent while the chrysanthemums remain quietly fragrant, and the varied foliage adds a green, earthy undertone. The overall palette-crisp white, vibrant fuchsia, soft pink and deep purple-reads as both respectful and lovingly bright. As an experienced White City florist, I imagine placing this piece in a gentle morning light at a local chapel or community memorial near Wood Lane or Shepherd's Bush; Flower Delivery White City can prepare similar bespoke tributes and arrange delivery across the neighbourhood with care.
LOVING CUSTOM TRIBUTE
£200.00
The image shows a custom funeral flower arrangement spelling "KATE" in four large, carefully shaped letters, placed on a seamless white background that keeps the focus entirely on the flowers. Each letter is densely composed of white chrysanthemums, the blooms packed so closely that the surface looks plush and pillowy, with a gentle texture that conveys calm and serenity. Tracing the outer edge of the letters is a slim, light pink satin ribbon, its soft sheen and slightly rippled edge lending a refined, feminine finish that makes the tribute feel personal and lovingly considered. Within the white petals, vivid accent flowers create points of interest: on the left side of the "K" and seated near the base of the "T" are lime-green cymbidium orchids with deep red-brown throats, resting among dark, glossy leaves and tiny fern sprigs. The "A" and the "E" are each adorned with a single, heart-shaped red anthurium bloom, their polished, waxy surfaces and intense colour suggesting love, strength, and remembrance. Long, slender stems and curling green tendrils weave across and between the letters, uniting the design with a subtle flow, like a ribbon of memory connecting each part of Kate's name. This is the kind of bespoke floral lettering that families in White City might choose for a funeral cortege passing along Wood Lane or for a memorial in a nearby chapel, trusting a local florist to deliver a tribute that feels both elegant and sincere. The overall effect is one of quiet dignity and heartfelt farewell.
SPECIAL CUSTOM TRIBUTE
£205.00
A lovingly composed memorial piece spells KATE in four freestanding letters, each letter built from a dense carpet of small, immaculate white chrysanthemums that create a soft, tactile surface like pressed clouds. A subtle pale pink satin ribbon delicately outlines the inner shapes of K, A, T and E, softening the geometry with a warm blush. Bright hot-pink roses punctuate each letter as intentional focal points: a pair of opened roses sits on the left side of the K, a single prominent rose anchors the bottom of the A, the T is finished with a lone vivid rose at its base, and the E carries two roses along its right-hand curve. Interspersed greenery-spiral grass, fern fronds and ruscus-threads through the composition, while small light-pink buds and alstroemeria-like sprays add tender, garden-like detail. Presented against a pure white background, the arrangement appears three-dimensional and sculptural; soft shadows fall beneath each letter, grounding them as a freestanding tribute. The overall feeling is luminous and compassionate: the white chrysanthemums offer calm and purity, the pink ribbon and roses bring warmth and personal affection, and the faint scent of rose mingles with the clean green notes of foliage. This personalised floral name tribute suits a funeral chapel, celebration-of-life service, or a memorial table in White City near Wood Lane or Westfield, assembled with careful craftsmanship and sensitivity to family wishes, and available for thoughtful local delivery when requested.
ELEGANT CUSTOM TRIBUTE
£200.00
A bespoke sympathy display spells BETTY in sculpted, three-dimensional letters, each face built from a thick base of snowy white chrysanthemum blooms that read as soft, tactile comfort. Contrasting magenta and deep purple chrysanthemums trace inner shapes and edges, their saturated tones forming a delicate outline that clarifies each capital letter - the loops of the B, the bars of the E, and the twin Ts - while a slim purple ribbon wraps the sides to give the whole tribute a composed, finished look. Thoughtful floral clusters are positioned at key points: a small spray of blush pink roses - some opening into full petals, some held as gentle buds - perches on the top left curve of the B, another brightens the top of the first T, and a third rests on the upper arm of the Y. Each mini-bouquet is tucked into fern fronds and dotted with tiny blue accent flowers, likely cornflowers or miniature delphiniums, which add a cool, hopeful counterpoint to the warmer pinks and purples. The white background emphasizes texture and color while lending the piece a sense of quiet dignity; under soft studio light the petals show a gentle sheen and the greenery reads as fresh and dewy. Prepared with the attention of an experienced White City florist, this floral nameplate serves as a personalised farewell at a funeral or celebration of life - a tactile, fragrant expression of remembrance that feels both traditional and tender.
MIXED FLOWERS CUSTOM TRIBUTE
£240.00
This carefully composed tribute spells the name "JENNA" in three-dimensional block letters crafted from dense, snow-white chrysanthemums that form a plush, cloud-like surface across each character. A delicate band of deep purple-either fine ribbon or a narrow ring of lavender blooms-edges the inner contours, lending definition and a gentle regal note against the pristine white. Subtle floral clusters accent three letters: the swooping upper arm of the 'J', the lower centre of the central 'N', and the upper right of the finishing 'A'. Each cluster mixes soft pink and lavender spray roses with a few cream or pale yellow buds, their faint rose scent layered over the clean, green aroma of fern fronds tucked in as delicate foliage. The letters are subtly linked by slim, dark support bars that keep the arrangement unified for placement on an easel or casket stand. The overall lighting is soft and even, causing the petals to appear warm and tactile rather than stark, and the purple edging to glow with quiet dignity. As a personalised sympathy display often chosen by families in White City-close to Wood Lane and Westfield London-this design reads as both an elegant visual nameplate and a heartfelt farewell. Flower Delivery White City can prepare and deliver similar bespoke letter tributes locally with sensitivity to memorial timings and venue arrangements.
CUSTOM JENNA TRIBUTE
£240.00
Presented against a clean white studio background, this bespoke tribute spells H-E-(heart)-U with the kind of exacting detail you'd expect from an experienced White City florist. The three letters, H, E and U, are densely layered with snow-white chrysanthemums, the tiny petals packed closely to create a soft, pillowy surface. Each letter is edged in a narrow blush-pink satin ribbon, its ruffles catching the light and lending a tender, hand-finished touch. Fuchsia-pink roses act as vivid punctuation: two bold roses with deep green fern-like foliage and scattered red berries accent the H; a central cluster of three roses decorates the middle bar of the E; and a final twosome of magenta blooms brightens the inside curve of the U. At the centre, the heart is a softer, more varied composition - a tapestry of pale pink carnations and spray carnations, blush lisianthus or small tea roses, and plentiful pale-green eucalyptus leaves that add depth and a faint, herbaceous scent. The heart's outline follows the same blush ribbon, tying the whole piece together with consistent, elegant detailing. The tactile contrasts - the chrysanthemum's tight texture against the cloudlike carnation heads and the smooth satin ribbon - are visible and almost perceptible by touch. Intended as a deeply personal memorial or a romantic declaration, this arrangement balances quiet dignity and affectionate warmth. Flower Delivery White City prepares similar tributes for services and commemorations across White City, Wood Lane and nearby Shepherd's Bush, offering sensitive local delivery and careful handling for solemn occasions.
WE LOVE YOU TRIBUTE
£250.00
Soft and lyrical, this floral tribute is conceived to honour a beloved grandmother with tenderness and quiet joy. Each letter is formed from pristine white chrysanthemums so fine that their clustered petals read like clouds of cotton at a distance, while mellow yellow rosebuds are perched at either end to bring a warm, sunlit note. Interspersed among the white are tiny, bright-green leaves and delicate beads of foliage that add a light, spring-like texture and lift the composition visually. The overall impression is one of gentle comfort: the whiteness conveys purity and rest, and the yellow roses suggest sunlight remembered in afternoons of laughter and storytelling.

As the designer I picture this piece arriving at a family home in White City or being placed with care at a chapel near Wood Lane, the scent faint but unmistakable-soft rose and clean chrysanthemum-filling a quiet room. The workmanship speaks of a florist who understands farewell rituals: edges carefully trimmed, balance of bloom sizes considered, and the small bursts of green placed to invite the eye from one letter to the next. It is an arrangement that seeks to console rather than to command, offering a palpable sense of warmth and the memory of gentle afternoons shared with a Nan. Delivery options across White City and local streets near Shepherd's Bush Market make this a thoughtful, locally familiar tribute for grieving families.
TREASURED NAN TRIBUTE
£155.00
A meticulously composed funeral tribute spells the name "NANA" in clean, three-dimensional capital letters, each letter densely covered in pristine white button chrysanthemums so closely packed they create a seamless, cloudlike surface. The small, rounded petals form a soft, cushiony texture that reads both sculptural and tender under bright, even lighting; highlights pick out the tiny petal tips while shallow shadows between clusters add subtle depth. A vivid green border-carefully pleated foliage or ribbon-like greens-traces the outline of each character, offering a crisp, living frame that makes the white blooms readable from a distance and provides a botanical counterpoint to the purity of the chrysanthemums. The scent is faint and comforting, a barely-there floral note that complements the solemn tone without overwhelming the room. As a White City florist working near Shepherd's Bush and Wood Lane, I can picture this tribute arriving at a memorial at St. Michael's or a burial service close to Wormwood Scrubs: it carries the quiet dignity families request when honouring a grandmother. The arrangement's scale, the precision of the bloom placement, and the freshness of the materials all speak to careful hands and experience in sympathy work. Flower Delivery White City prepares pieces like this with discreet local delivery options, mindful presentation, and the kind of simple, heartfelt language families appreciate in a time of grief. The overall effect is one of peace, respect, and enduring affection-a tactile expression of remembrance meant to comfort mourners and celebrate a life well loved.
WHITE NANA TRIBUTE
£200.00
A heartfelt floral tribute from Flower Delivery White City spells the name NANA in bold, three-dimensional letters against a clean white background, a design I've created often for local memorials near Wood Lane and Shepherd's Bush Market. Each letter is densely composed of small, chrysanthemum-like blooms: the two 'N's are a lush, deep magenta to plum purple, each tiny head tipped with a contrasting yellow eye that catches the light like a soft constellation, while the 'A's are crafted from creamy white chrysanthemums that read as calm and luminous beside the richer tones. The arrangement is carefully edged with an undulating lime-green border-pleated ribbon or tightly set foliage-providing a vivid frame that lifts the colours and gives the letters a neat, finished silhouette. In the morning light the petals show gentle variations in tone and texture; you can almost sense the subtle, clean scent of the white blooms contrasted with the deeper, more velvety presence of the purple heads. The three-dimensional build creates soft shadows that give the letters weight and presence appropriate for wakes, graveside services, or a celebration of life at a local chapel near Westfield or BBC Television Centre. As a florist who delivers across White City and the surrounding neighbourhoods, I make sure each head is secure and fresh, so the tribute arrives composed, dignified, and ready to speak for the sentiments that words sometimes cannot express.
PURPLE & WHITE NANA TRIBUTE
£200.00
There is a particular tenderness in shaping a tribute that reads AUNT, each capital letter carefully constructed from hundreds of white spray chrysanthemums whose small, layered petals form a soft, textured surface. The flowers' pale yellow centres gently warm the otherwise pure white field, offering a touch of natural light within the arrangement. Around each letter a ribbon of rich purple satin is worked with delicate pleats and ruffles, the ribbon's glossy folds adding definition and a refined silhouette against the blossoms. The effect is both supportive and elegant-sturdy frames beneath plush blooms, subtle grey shadows indicating a three-dimensional form set against a clean white backdrop. As a florist serving White City and the surrounding neighbourhoods like Shepherd's Bush and North Acton, I think in terms of how a tribute will be read from the front pews and how it will feel to the hand that brushes its edge. There is a restrained, almost hopeful quality to the lavender-dark purple contrast that suggests dignity without heaviness. The scent is faintly green and fresh, the chrysanthemums chosen for longevity so the tribute endures through viewings and services. This is a piece intended to comfort: a personalised floral message that honours a beloved aunt, crafted to sit beside a memorial table, placed at a ceremony, or left as a lasting expression of family remembrance.
SPECIAL AUNT SENTIMENT TRIBUTE
£200.00
A composed tribute spelling DAD in three clear letter-forms, woven from a soothing palette of whites, purples and verdant greens, photographed against a pure white backdrop. Each letter is built from velvety chrysanthemums and large ivory gerbera-style blooms, their open faces bright and calming, alongside warm pastel coffee roses whose soft tan-pink tones add a grown-up, comforting softness. Sprays of pale lavender roses and mauve carnations introduce quiet dignity, while clusters of violet statice or similar tiny purple fillers bring a faint, playful lift among the larger petals. The letters are edged with lively fern fronds whose feathery texture creates a living frame, and compact green button chrysanthemums nestle into the heart of each letter, giving the composition depth and a fresh, garden-like finish. The overall impression is of a thoughtful, tactile piece - petals layered to invite touch, foliage that rustles softly, and a muted scent of roses and green stems that comforts rather than intrudes. As a local White City florist familiar with families arriving from Wood Lane and the nearby estates, I picture this arrangement placed beside a service program or on a chapel easel, offering a personal name tribute that reads clearly from a distance. Flower Delivery White City prepares these designs with calm precision: the colours, textures and spacing chosen to honour memory and to provide a tangible expression of love and respect at a farewell service.
FINEST TRIBUTE
£210.00
This head-on tribute spells the word "BEST" in four generous capital letters, each letter densely hand-crafted from a garden's worth of fresh blooms and lush greenery, photographed against an uncluttered white background with bright, even light. The arrangement leans on a joyful palette of clear whites and sunny yellows, with soothing lavender-purple and bold magenta accents woven throughout. Large, multi-petalled white chrysanthemums create a soft, voluminous canvas, while yellow roses and gerbera daisies offer warm focal points that feel almost sunlit. Clusters of deep purple lisianthus or small chrysanthemums add a quiet, respectful depth between the brighter tones, and spray roses or carnations in fuchsia give lively specks of colour. Pale green and white filler flowers bring texture and small pockets of air between blooms, and dark green fern fronds are carefully placed around each letter as a soft, scalloped frame. A subtle dark-green or metallic support structure is visible in narrow gaps - particularly along the lower bars of the E and the cross of the T - reminding one of the careful engineering behind large tribute letters. The scent is delicate: the sweetness of roses tempered by the fresh, green aroma of fern. As an experienced White City florist I imagine this piece placed beside a service at a local chapel or delivered to a family home near Shepherd's Bush or the Westfield area; at Flower Delivery White City we often prepare similar tributes for memorials and celebrations alike, with options for same-day delivery within the neighbourhood.
BEST TRIBUTE
£210.00
A custom sympathy tribute articulates love through the simple, heartfelt letters "PAPA," each letter constructed from a tight, sumptuous mass of snow-white chrysanthemums and similar small, ruffled blooms that form rounded, pillow-like surfaces. The white blossoms are dense and consistently arranged so the characters read clearly from a distance, while a pale lime-green ribbon or carefully pleated foliage trims every edge, creating a soft, verdant frame that separates the letters from the clean white background. Under neutral studio light the petals appear almost silky, with tiny shadows between blooms adding depth and dimension; the faint green of the ribbon brings a subtle freshness that keeps the composition from feeling austere. There is an implied texture beneath the fingertips-firm floral foam and gentle wiring supporting the blossoms-designed by experienced hands to preserve shape and dignity during a service. Scent is understated: the gentle, classic perfume of chrysanthemums rests quietly beneath the visual calm. As a local florist serving White City and surrounding streets like Wood Lane and the precincts of Westfield London, Flower Delivery White City often creates pieces like this for memorial services at nearby chapels or wakes in Shepherd's Bush community rooms. It speaks of respect, intimacy, and the steady presence of family memory: a reverent floral spelling that offers consolation and a visible focus for remembering a cherished paternal presence.
WHITE PAPA TRIBUTE
£200.00
The image shows a lovingly made floral lettering tribute that spells out "GRANDPA," the kind of bespoke design often placed beside a coffin at a funeral service around White City. Each of the seven large, block-style letters is filled entirely with fresh white chrysanthemums, their small, daisy-like heads nestled so tightly that they create a thick, soft-looking carpet of petals. The white flowers form a clean, restful base, suggestive of purity and quiet remembrance. Encircling each letter is a fine band of pale lilac or light purple blooms, outlining the edges with a gentle hint of colour. This soft lilac trim crisply defines the individual characters, making the word easy to read while also adding a delicate, almost ethereal touch. Interwoven into this white and lilac backdrop are select accents of warm peach roses and greenery. The G and D each hold small clusters of peach roses, their rounded petals unfolding in creamy shades that bring warmth and depth to the tribute. These clusters are complemented by glossy green foliage and slender white buds that resemble tiny lilies. The first and last A are more simply embellished with a single peach rose and a few leaves, creating a quiet rhythm of colour that runs along the tribute from left to right. All of the letters are supported by a dark, slim horizontal bar that keeps them aligned in a neat row, ready to be placed on a stand or at a graveside. Against the bright white background, the details of each flower are clearly visible, making this a tender and respectful floral message of love for a grandfather, well suited to a thoughtful farewell in the White City community.
ADMIRED GRANDPA TRIBUTE
£330.00
A lovingly composed pair of memorial letters spells out "B" and "A," each meticulously covered in hundreds of small, pristine white chrysanthemums whose layered petals create a soft, cushion-like surface that seems almost to breathe under soft daylight. The edges of both letters are neatly defined with a rich royal blue satin ribbon, the ruffle of the ribbon adding a touch of formal elegance that frames the white blooms and gives the initials a sculpted clarity against the neutral studio background. A vibrant accent cluster on the upper left curve of the B brings together deep red roses in varying stages of opening, their velvet scent implied even in the photograph, and narrow, intensely blue delphinium-like stems that introduce a cool, vertical contrast. Pale green tendrils and darker green foliage thread through the cluster, introducing a subtle trailing motion that softens the geometric shapes. The letter A is mirrored by a complementary grouping at its lower right, balancing colour and emotion so the two letters read as a single, personal homage. The composition stands securely on a subtle dark green base, intended for stable display at funeral chapels or memorials. As a florist serving White City and the surrounding streets near Wood Lane and Westfield, Flower Delivery White City often recommends this classic white-red-blue palette for families who want a simple yet individually meaningful tribute. The image conveys care, restraint, and the tactile beauty of traditional sympathy floristry, a quiet expression of remembrance and respect.
BA PERSONALISED TRIBUTE
£100.00
This moving sympathy arrangement portrays the word "GRANDMA" in bold floral lettering, each letter meticulously formed from tightly packed, snowy white chrysanthemums. The tribute is laid out in a straight, horizontal line and photographed against a spotless white background, giving it a clean, uncluttered appearance reminiscent of how it might look resting beside a coffin at a service in White City. A gentle band of pale lilac or soft purple edging runs behind the flowers, tracing the silhouette of each letter and adding a subtle wash of colour that feels soothing and serene. Pockets of vibrant red flowers punctuate the white canvas like treasured memories in a lifetime of stories. On the "G", a carefully arranged cluster of deep red roses and a striking red-and-cream variegated calla lily are nestled among rich greenery, creating a strong yet elegant focal point. The first "A" carries a single, glossy heart-shaped red anthurium at its lower edge, its smooth, waxy surface contrasting with the downy chrysanthemums. The "M" in the centre is decorated with another group of red roses paired with a red anthurium, while the final "A" is completed by one more anthurium, mirroring the earlier accents for a cohesive finish. A dark green support frame, mostly hidden from view, holds each letter securely in place and links them together as one continuous display. The arrangement feels tender, respectful, and thoughtfully designed, an ideal choice for families in and around White City wishing to pay a personal tribute to a much-loved grandmother with elegant, meaningful funeral flowers.
CHERISHED GRANDMA TRIBUTE
£330.00