Summer Collection
I pictured a balance of joyful colour and quiet refinement when arranging this bouquet: vibrant magenta Gerbera daisies sit alongside classic creamy white roses, each rose unfurling layered petals that read as soft, almost velvety ivory against the vivid daisies. Sprays of deep purple Alstroemeria (Peruvian lilies) weave through the composition, their trumpet-like blooms speckled with darker markings that add fine detail and an elegant, exotic note. The arrangement is dense and rounded, professionally constructed so every face of a flower is visible from the front; thick, glossy foliage - a mix of broad leaves and slender, sword-shaped stems - fills the gaps and sculpts a generous silhouette. The bouquet rests against a clean white background with just the rim of a clear glass vase showing at the base, the waterline and stems catching reflected light and imparting freshness. In soft morning light the contrast between ivory roses and fuchsia gerberas feels like a cool, uplifting breath; there is a faint green scent of stems and leaves beneath the sweeter rose perfume. As a local florist in White City I often place similar arrangements for neighbours near Wood Lane and Westfield - perfect for birthdays, thank-you deliveries, or to brighten a kitchen table before a small gathering. Flower Delivery White City prepares and packs these with care for local drop-offs, and the overall impression is joyful, elegant, and quietly celebratory.
MESMERIZING HARMONY
£49.00
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As I bring together these flowers in our White City studio, I am captivated by the luminous conversation between the pale pink gerberas and softly blooming roses. Their blush and rose-petal hues blend like washes of watercolour in early morning light, while the sharp accents of deep purple statice add a spirited touch, recalling the vivid artistic scene around Television Centre. Crisp green foliage grounds the bouquet, cool and fresh as the breeze sweeping over the lawns of Hammersmith Park, supporting the airy whirl of blooms above. Displayed in a simple glass vase, the colours seem almost to shimmer, sharing the hopeful energy of White City's community. Whether intended as a cheerful gesture for someone recovering, a chic accent for a new apartment along Wood Lane, or a thoughtful birthday surprise, this carefully composed bouquet radiates optimism. Every detail reveals the hands of a White City florist who treasures both local roots and the joy flowers bring to every day.
PINK DAZE
£49.00
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Capturing the dazzling spirit of White City, this striking bouquet of Gerbera daisies invites admiration from the first glance. A spectrum of sunlit yellow, zesty orange, and dramatic fuchsia Gerberas burst from the core of the arrangement, their bold, dark centres creating captivating contrast and depth. Interwoven sprigs of vibrant greenery add both volume and artistry, reminiscent of the flourishing green pockets near White City's community spaces. The bouquet is carefully sheathed in natural kraft paper and then enclosed within a glossy, clear cellophane wrap-a nod to both tradition and contemporary style. Supported in a perfectly clear glass vase filled with pristine water, the carefully aligned stems are cinched with rustic twine and adorned with a light gift tag showcasing a simple yet elegant red rose motif. The natural daylight streaming in highlights the bouquet's energetic palette, casting playful reflections and echoing the cheerful ambiance found along the lively Shepherd's Bush markets. Meticulously composed by Flower Delivery White City, this arrangement embodies celebration and warmth, making it a fitting tribute for joyful occasions, thoughtful thank-yous, or as a radiant centrepiece for local homes and businesses in the W12 area. The combined freshness and artistry of the bouquet offer a glimpse into the creative heart of the White City flower community.
SUNNY GARDEN
£49.00
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Sun-warmed and richly hued, this hand-gathered rose bouquet reads like a memory of spring captured in a rounded, abundant shape. Set against a clean white background, the arrangement balances large, luminous hybrid tea roses with clusters of smaller spray roses and tight, promising buds to create both drama and intimacy. Cheerful yellow roses lift the composition, while a spectrum of pinks - from pale blush and soft pastel to vivid magenta and playful bi-colour pink-and-white edges - weaves through the display with graceful rhythm. Deep burgundy and crimson accents, arranged in small spray bunches, anchor the colour story and add a hint of evening romance. Creamy white blooms peek through as quiet punctuation, and glossy dark-green foliage, likely salal or ruscus, frames every blossom with a woodland freshness that makes the petals appear almost luminous. The texture alternates between silky open petals and the firmer, waxy shine of the leaves; the fragrance suggested is clean and slightly citrusy, a bright top note over the classic rose sweetness. The stems are neatly bound and finished with a wide red satin ribbon tied into a full bow whose tails cascade down, and a discreet white gift tag reading "Happy Holidays" is tucked into the knot, making the piece feel instantly gift-ready. Imagined for celebratory moments across White City and nearby neighbourhoods like Latimer Road and Wormwood Scrubs, the bouquet conveys warmth, affection and an assured floral craftsmanship.
CRAZY IN LOVE
£69.00
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Standing before this thoughtfully arranged bouquet, you first notice the cluster of deep pink roses - their layered petals unfolding in lush, velvety waves that carry a soft, nostalgic scent - balanced by pristine white lilies, some tightly closed with hopeful green tips, others beginning to open and to breathe a delicate, powdery perfume. The flowers are set in a simple clear glass vase with a tapered base, the stems submerged in clean water and visible like a green architecture that supports the floral narrative. Abundant green foliage, from broad glossy leaves to lighter feathery sprigs, cushions each bloom and creates a rich backdrop that makes the pink and white hues sing. Subtle darker reddish-brown filler buds are threaded through the arrangement, adding textural punctuation and a feeling of natural wildness. The lighting is bright and clean, the kind you might find on a sunny afternoon in a White City ground-floor flat or by the windows of a studio near Wood Lane, where reflections flicker across the glass. This bouquet reads as both festive and thoughtful - perfect for a Mother's Day surprise, a heartfelt thank-you, or a bedside brightener - and shows the quiet craft of a florist shaping colour, scent, and form into a humble gift that feels personal and well-made.
CRUSH ON YOU
£65.00
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The bouquet exudes the fresh, contemporary spirit of White City, laid out against an immaculate white background that lets every colour tell its own story. Delicately unfurled lavender roses, their petals soft and full of promise, form the gentle center of this composition. Surrounding them are bold, fuchsia Gerbera daisies-their wide faces and deep eyes instantly uplifting. Deep magenta chrysanthemum blooms add a sense of plushness and texture, reminiscent of the intricate flowerbeds at nearby Hammersmith Park. Wisps of snowy baby's breath drift throughout, providing light contrast and breathing a sense of airy freedom into the bold palette. Framing the scene are glossy, saturated green leaves that ground the bouquet and nod to White City's pockets of green. The clear vase, featuring a tactile crackled finish, carries rustic charm and urban sophistication, tied with a humble raffia bow and finished with a bright white tag ready for a personal note. Each element in the design speaks to a neighbourhood marked by creativity and inclusivity, making this bouquet a meaningful choice for same-day delivery-a warm, fragrant gesture to brighten a home, mark a birthday, or share a message of care within White City's vibrant community.
DAY BRIGHTENER
£55.00
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DEVOTION
DEVOTION
£57.00
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In a clear white setting that accentuates every shade and texture, this hand-tied bouquet presents an intimate chorus of roses and deep green foliage. Large, classic roses in pale blush and creamy white form the heart of the arrangement, their soft, ruffled petals open like small lanterns. Scattered among them are electric fuchsia roses that lift the palette with joyful intensity and a few lavender roses that introduce a cool, poetic note. Tiny spray roses-mostly creamy white with a whisper of pale yellow-are tucked closely to create intricate layers and delicate contrast against the larger blossoms. Shiny, elongated leaves of ruscus or salal weave through the bouquet, their dark green tones grounding the composition and giving it a fresh, garden-picked appearance. The stems are gathered firmly and finished with a wide, light pink satin ribbon tied into a neat, reflective bow; the ribbon's lustre and the clipped stem ends suggest professional finishing and care. Soft lighting reveals the velvety texture of petals and the glossy resilience of foliage, while the imagined scent is a gentle, rosy warmth with a hint of green. As a florist I think of this arrangement as one that speaks quietly of affection and celebration-an elegant choice for Valentine's greetings, a thoughtful birthday offering, or a tender anniversary gift. It's the kind of bouquet prepared with attention to freshness and balance, suitable for delivery around White City, Wood Lane, or to brighten a home near Westfield White City.
GLAMOUR
£67.00
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A refined floral composition set against a stark white studio background, centred on one magnificent white Oriental lily whose creamy petals open like a soft sculpture to expose pale yellow stamens and a pale green pistil. Encircling this focal bloom are many unopened and half-open lily buds in tender shades of lime and buttery yellow, creating a sense of future bloom and gentle movement. Among the lily stems, jewel-like red rosebuds appear - small, velvety, and poised to unfurl - their passionate hue forming a classic romantic counterpoint to the lily's purity. The arrangement gains depth from varied foliage: broad, glossy dark green leaves lend weight and form, while long, arching palm-like fronds in a livelier emerald tone cascade outward to suggest wind-blown grace. Quiet notes of silvery eucalyptus with their round leaves add texture and a cool, herbal scent profile that would mingle with the lilies' powdery perfume. The bouquet is composed in a clear cylindrical glass vase so the light green stems and fresh water are visible, reinforcing a sense of cleanliness and freshness. Under bright, neutral lighting the contrasts between soft white, vivid red, and multiple greens are crisp and readable. As a local florist who often delivers across White City and the surrounding Shepherd's Bush and Wood Lane neighbourhoods, I find this design equally suited to understated sympathy, elegant table centrepieces for a dinner near Westfield, or as a thoughtful romantic gift - carrying both quiet dignity and warm feeling.
INSPIRATION
£65.00
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Presented in a clear, curved glass vase, this abundant bouquet of around two dozen pink roses feels like a small celebration of classic romance with a contemporary finish. Each rose begins at its centre with a concentrated heart of deep fuchsia or magenta that gently graduates to softer, blush pink and at times a whisper of creamy white on the outermost petals; the layered spirals create a dense, domed form that reads as both full and tender. Crisp green foliage is threaded through the mass of blooms, peeking out to provide natural texture and visual rhythm against the pink. The stems, neatly trimmed and visible through the water, carry a fresh green clarity that complements the coolness of the glass; you can almost sense the coolness of the water and the faint, green-tinged perfume that rises from the bouquet. Shot against a clean white backdrop with bright, even lighting, every fold and curve of the petals is made clear, highlighting the velvet-like texture and the florist's intention to let the roses' natural beauty lead the composition. As a White City florist familiar with deliveries to Westfield London and nearby Shepherd's Bush, I picture this arrangement crossing thresholds for anniversaries, birthday surprises, or a thoughtful 'thinking of you' gift. At Flower Delivery White City we craft and condition these roses so their colour gradients and fresh stems remain as vivid as the moment they were gathered, making the bouquet both an emotional gesture and a quietly elegant decorative statement.
LOVE IN THE AIR
£64.00
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A tall, formal cluster of pink Oriental lilies stands proud in a simple clear glass vase, photographed on a crisp white studio surface so every botanical detail reads clearly. The bouquet is composed of numerous large, six-petalled blooms in lively fuchsia and rose tones, their broad petals curving back to expose softer, creamy-pink centers and vivid chartreuse-yellow throats that catch the eye. Deep burgundy stamens, thick with pollen, punctuate several open flowers and provide a rich, earthy accent against the luminous pinks. Interspersed throughout are many buds at varying stages - from tightly furled pale-pink tips to fuller, darker fuchsia buds with green shoulders - which promise longevity and a slowly changing display. Glossy, lance-like green leaves and strong stems form a verdant backdrop and add sculptural line to the arrangement; the transparent vase reveals the trimmed stems and clear water, suggesting careful conditioning. The lighting is even and neutral, creating soft highlights on the waxy petals and a calm, studio atmosphere that prioritises the flowers' texture and form. Imagined for everyday joy or for special moments in the local area, this bouquet reads as both celebratory and composed - an excellent choice for placing in a White City apartment near Wood Lane, brightening a kitchen window by the BBC Television Centre, or as a considered gift delivered across Shepherd's Bush. Prepared with the attention to freshness and presentation you'd expect from Flower Delivery White City, it conveys warmth, refinement, and the quiet drama of fully opened lilies.
VIBRANT DELIGHT
£60.00
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Picture gathering this lush bouquet, lovingly arranged by a local florist near Westfield and the heart of White City. Each velvet red rose and chrysanthemum draws you deeper into its embrace, while gentle peach-rose accents infuse the arrangement with soft, sunlit radiance-echoes of a summer afternoon resting beside Hammersmith Park. Wisps of white gypsophila flutter delicately amongst the dramatic colours, like freshly fallen petals after a morning breeze through Wormwood Scrubs. The bouquet's robust stems rest in a crystal-clear vase of water, reflecting the promise of life and freshness that White City's green spaces bring. Glossy emerald foliage frames the arrangement, their crisp fragrance mingling with the subtle, sweet scent of each rose, creating an invigorating impression as though one has wandered through the blooming gardens along Wood Lane. Every botanical detail is hand-chosen and artfully placed, manifesting the florist's care and intimate knowledge of the community. Whether for a celebratory dinner in a city flat, a birthday surprise, or a simple act of kindness, this bouquet's harmonious blend offers a heartfelt lift to anyone's day across White City.
WONDROUS BLOOMS
£50.00
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